“Sarah Duncan’s book is an essential read for any business leader who is looking for a path to build a more sustainable business. It’s a very practical guide which demonstrates that protecting people & the planet and growing your business doesn’t have to be an either/or choice.” Stephan Loerke, CEO, World Federation of Advertisers This book is a gateway to a fast-moving topic, which is why it has now been thoroughly updated with new material. It gets the reader started on all the important elements of ethical and sustainable business practice, but is deliberately concise, non-preachy and practical. If you are a business owner or leader, it will provide you with the tools to make a difference. If you work for an organization that needs change, it will give you the ammunition you need to lobby the decision makers and present a compelling case for long-term sustainability.