Produktdetaljer
Om bidragsyterne
MARTY CAGAN is the founder of the Silicon Valley Product Group, sharing senior-level experience and best practices with leading technology companies. He is an in-demand global speaker, advisor, author and executive coach. Before starting SVPG, Marty served as a product executive for some of the most successful companies in the world, including Hewlett- Packard, Netscape Communications, and eBay. He is the author of the bestselling INSPIRED: How To Create Tech Products Customers Love.
CHRIS JONES has spent more than 25 years building and leading product teams that defined new product categories at companies including Lookout, Symantec, and Vontu. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services. Since joining SVPG, Chris has worked directly with over 100 companies ranging from startups to Fortune 500 companies across a wide variety of technologies, business models, and industries.
<p><b>Praise for<i> EMPOWERED</i></b></p> <p>"<i>EMPOWERED</i> dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I’ve been waiting for in one book."<br />—<b>Jeff Patton</b>, Product Process and Design Coach</p> <p>"I've known Chris for well over a decade. He is one of the finest product leaders I know. The product managers who worked for him went on to become great product leaders themselves, in some of the best tech companies around. If you want to learn from the best, this book captures those lessons."<br />—<b>Doug Camplejohn</b>, EVP and GM, Sales Cloud, Salesforce</p> <p>"Once again, Marty's wisdom and unique perspective have synthesized best-in-class companies, cultures, and leaders into a thesis and set of principles that are transformational. Easy to consume and apply, <i>EMPOWERED</i> is a must read for product leaders and all leaders who are convinced there must be a better way."<br />—<b>Chuck Geiger</b>, former CTO Chegg, IAC, PayPal, eBay, Wine.com, Travelocity</p> <p>"If you're leading product people or even the whole product organization of your company, this book is for you. It’s the first book to outline the underlying philosophy behind stellar product organizations from a leader's perspective, and its many examples make it easy to understand these concepts and apply them in your company’s environment."<br />—<b>Petra Wille</b>, Product Leadership Coach</p> <p>"As one of the most respected leaders on product globally, Marty takes us for a fascinating ride that will help you become a better product leader so you can do what you do best—create satisfying, engaging experiences for your users and customers."<br />—<b>Simon Zhang</b>, CEO, Growing IO</p> <p>"To thrive in this age of constant disruption, companies must accelerate innovation and continuously deliver products customers love. A higher level of consistent innovation can only come from truly empowered teams. Over the past several years, Marty's insights, practical advice, and wisdom have been immensely valuable during our transformation to a highly empowered product organization. In this book, Marty provides an essential blueprint for building empowered teams. If you are serious about achieving extraordinary business results and developing a product innovation culture you can be truly proud of, this is a must-read!"<br />—<b>Shamim Mohammad</b>, SVP, Chief Information and Technology Officer, CarMax</p> <p>"I've had the good fortune to work with Marty for many years, and yet, every time he comes out with a new book or article, I’m filled with both excitement and fear. What new product techniques are our competitors using that we are missing? <i>EMPOWERED</i> hits the mark dead on and provides a recipe for creating great products. Marty has a knack for making difficult product techniques seem both necessary and tangible. Read the book and rejuvenate your company!"<br />—<b>Jeff Trom</b>, CTO, Workiva</p> <p>"The core challenge of all tech companies today is to be a truly product-led organization, with continuous product innovation resulting in sustainable competitive advantage. <i>EMPOWERED</i> to change their companies in order to survive and thrive."<br />—<b>Frerk-Malte Feller</b>, COO, Afterpay</p> <p>"If you are wondering what will ensure your company survives, or why your products are failing, read this book. This is the 'how to'’ manual for building great product companies that last."<br />—<b>Amanda Richardson</b>, CEO, CoderPad</p> <p>"I included <i>INSPIRED</i> as mandatory reading for anyone joining my product development teams. Now I'll add <i>EMPOWERED</i> to the list of mandatory reading."<br />—<i>Joca Torres</i>, CPO, Gympass</p> <p>"<i>INSPIRED</i> has been a manual for our team to build better products. <i>EMPOWERED</i> is now a manual to build a stronger team. Everything I've read from SVPG is spot on, and often feels like I can use it the same day."<br />—<b>Ian Cairns</b>, Head of Product for Twitter Developer Platform</p> <p>"<i>EMPOWERED</i> is first and foremost about permission. Companies have to give themselves the permission to orient around a culture of product centricity. Everything from org structure, to technology, to culture and coaching derives from this. And nothing embodies this idea more than Marty's writings."<br />—<b>Punit Soni</b>, founder, CEO, Suki</p>
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?
Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
As legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.”
The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment.
As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
The book covers:
- what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products
- recruiting and coaching the members of product teams, first to competence, and then to reach their potential
- creating an inspiring product vision along with an insights-driven product strategy
- translating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build
- redefining the relationship of the product teams to the rest of the company
- detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams
EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.
Part I Lessons From Top Tech Companies 1
Chapter 1 Behind Every Great Company 5
Chapter 2 The Role of Technology 12
Chapter 3 Strong Product Leadership 17
Chapter 4 Empowered Product Teams 23
Chapter 5 Leadership in Action 25
Chapter 6 A Guide to EMPOWERED 27
Part II Coaching 31
Chapter 7 The Coaching Mindset 33
Chapter 8 The Assessment 40
Chapter 9 The Coaching Plan 47
Chapter 10 The One-on-One 65
Chapter 11 The Written Narrative 73
Chapter 12 Strategic Context 76
Chapter 13 Sense of Ownership 81
Chapter 14 Managing Time 87
Chapter 15 Thinking 90
Chapter 16 Team Collaboration 93
Chapter 17 Stakeholder Collaboration 98
Chapter 18 Imposter Syndrome 102
Chapter 19 Customer-Centricity 105
Chapter 20 Integrity 109
Chapter 21 Decisions 114
Chapter 22 Effective Meetings 120
Chapter 23 Ethics 124
Chapter 24 Happiness 128
Chapter 25 Leader Profile: Lisa Kavanaugh 134
Part III Staffing 139
Chapter 26 Competence and Character 142
Chapter 27 Recruiting 146
Chapter 28 Interviewing 151
Chapter 29 Hiring 155
Chapter 30 Remote Employees 159
Chapter 31 Onboarding 164
Chapter 32 New Employee Bootcamp 170
Chapter 33 Performance Reviews 174
Chapter 34 Terminating 176
Chapter 35 Promoting 179
Chapter 36 Leader Profile: April Underwood 182
Part IV Product Vision and Principles 187
Chapter 37 Creating a Compelling Vision 190
Chapter 38 Sharing the Product Vision 195
Chapter 39 Product Principles and Ethics 201
Chapter 40 Leader Profile: Audrey Crane 203
Part V Team Topology 209
Chapter 41 Optimizing for Empowerment 212
Chapter 42 Team Types 216
Chapter 43 Empowering Platform Teams 220
Chapter 44 Empowering Experience Teams 224
Chapter 45 Topology and Proximity 229
Chapter 46 Topology Evolution 233
Chapter 47 Leader Profile: Debby Meredith 236
Part VI Product Strategy 241
Chapter 48 Focus 246
Chapter 49 Insights 251
Chapter 50 Actions 258
Chapter 51 Management 261
Chapter 52 Leader Profile: Shan-Lyn Ma 264
Part VII Team Objectives 269
Chapter 53 Empowerment 274
Chapter 54 Assignment 280
Chapter 55 Ambition 285
Chapter 56 Commitments 288
Chapter 57 Collaboration 292
Chapter 58 Management 295
Chapter 59 Accountability 298
Chapter 60 Objectives in Perspective 301
Chapter 61 Leader Profile: Christina Wodtke 304
Part VIII Case Study 309
Chapter 62 Company Backgrounder 312
Chapter 63 Company Objectives 314
Chapter 64 Product Vision and Principles 317
Chapter 65 Team Topology 319
Chapter 66 Product Strategy 325
Chapter 67 Product Team Objectives 334
Chapter 68 Business Results 343
Chapter 69 Key Takeaways 346
Chapter 70 Leader Profile: Judy Gibbons 349
Part IX Business Collaboration 355
Chapter 71 The Role of Product Leaders 357
Chapter 72 Stakeholder Management vs. Collaboration 360
Chapter 73 Shared Insights and Learning 363
Chapter 74 Keeping the Lights On 365
Chapter 75 Evangelism 367
Chapter 76 Leader Profile: Avid Larizadeh Duggan 370
Part X Inspired, Empowered, And Transformed 375
Chapter 77 Meaningful Transformation 377
Chapter 78 Transformation in Action 380
Chapter 79 TRANSFORMED 386
Chapter 80 The Most Important Thing 389
Chapter 81 The Destination 392
Acknowledgments 396
About the Authors 398
Learning More 400
Index 401
Become the leader your product teams, and your company, need you to be.
"Every product leadernoevery CEO and senior management team should read this. Now."
PHIL TERRY, Founder, Collaborative Gain; co-author, Customers Included
"There are only a few people in the world with the experience to outline the secrets of world-class product organizations. That's what Marty and Chris do in this book. This is essential reading for every product leader."
WYATT JENKINS, SVP Product, Procore
"Marty Cagan's INSPIRED motivated a generation of product managers to build products customers love, and EMPOWERED is the blueprint leaders need to transform their organizations and empower their teams to deliver on that inspiration."
MARTIN ERIKSSON, Co-Founder, Mind the Product
"Marty and Chris have written the definitive book on product leadership. Their emphasis on coaching as a key leadership skill and the detail on how to do it well, makes EMPOWERED a must-read for new, aspiring, and experienced product leaders."
TERESA TORRES, Product Discovery Coach, Product Talk
"EMPOWERED is a must-read for product leaders in the same way INSPIRED is unquestionably the most influential book in tech product management."
FELIPE CASTRO, Founder, OutcomeEdge
"This is the missing guide to product leadership. It gave me the tools, mindset, and practical insights to excel in my role. I fully expect to come back to this book on a recurring basisas I do with INSPIRED. EMPOWERED needs to be on the shelf of all product leaders and aspiring product leaders."
GABRIELLE BUFREM, Manager of Product Management, VMware
"EMPOWERED is full of straight talk for anyone looking to understand how the best product teams operate. The book demonstrates that great product companies aren't made by magicthe structure and leadership of the product development organization creates the environment for success."
HOLLY HESTER-REILLY, Founder, H2R Product Science
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?
Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
As legendary Silicon Valley coachand coach to the founders of several of today's leading tech companiesBill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge."
The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.
A natural companion to Marty Cagan's bestseller, INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
The book covers:
- How empowered product teams are different from the "feature teams" used by most companies to build technology products
- Recruiting and coaching the members of product teams
- Creating an inspiring product vision and product strategy
- Assigning teams problems to solverather than features to build
- Transforming the product organization from feature teams to empowered product teams
Produktdetaljer
Om bidragsyterne
MARTY CAGAN is the founder of the Silicon Valley Product Group, sharing senior-level experience and best practices with leading technology companies. He is an in-demand global speaker, advisor, author and executive coach. Before starting SVPG, Marty served as a product executive for some of the most successful companies in the world, including Hewlett- Packard, Netscape Communications, and eBay. He is the author of the bestselling INSPIRED: How To Create Tech Products Customers Love.
CHRIS JONES has spent more than 25 years building and leading product teams that defined new product categories at companies including Lookout, Symantec, and Vontu. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services. Since joining SVPG, Chris has worked directly with over 100 companies ranging from startups to Fortune 500 companies across a wide variety of technologies, business models, and industries.