Motivation for this book 14 Mindshifts 20 Design thinking for business growth 30 Definition of ecosystems as growth lever 47 Exercise: Start thinking in terms of ecosystems. Now! 72 Ecosystem Strategy 88 Design lenses toolbox 156 Reflection on design thinking for business growth 272 Design thinking for business growth examples 282

PRAISE FOR DESIGN THINKING FOR BUSINESS GROWTH “Michael Lewrick is a thought leader who has concerned himself full-scale with the development of the design paradigm. His book hits the zeitgeist and is the best definition of business ecosystem design I have read so far.”– LARRY LEIFER, Professor of Mechanical Engineering Design (ME310), Stanford University “Many people have talked about the design of business ecosystems. This book depicts impressively how to approach it.”– ASH MAURYA, Bestselling author and inventor of Lean Canvas “This book is the ultimate gateway to a better understanding of business ecosystem design, and it is well visualized.”– DAVID J. BLAND, Lead author of Testing Business Ideas “Design thinking for business growth and especially business ecosystem design are the winning formula of our age.”– GETABSTRACT, Book review, 2021 Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you’ll need to make your own ecosystem a success. Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success. With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox.IF YOU ARE READY TO APPLY A NEW DESIGN THINKING MINDSET FOR REMARKABLE BUSINESS GROWTH, DESIGN THINKING FOR BUSINESS GROWTH IS YOUR ULTIMATE TOOL FOR SUCCESS.