Preface 11 Motivation for This Book 18 The Roots of Design Thinking 22 The History of Innovation Metrics 24 Why? How? What? 27 WHY Are Design Thinking & Innovation Metrics Important? 29 A Quick Read to Get Inspired 45 The 101s: Essentials of Design Thinking & Measuring 57 Design Thinking 101 60 The Design Thinking Paradigm 61 Facilitating Workshops 74 Working in Teams 82 Building Capabilities 88 Measuring Impact 97 Measuring 101 145 From Observations to Real Metrics 146 Defining and Applying Metrics 157 Defining the North Star Metric(s) 167 Working with Exploration Metrics 175 Selecting Exploitation Metrics 187 Measuring Creativity 197 Reflecting Measurements 211 Design Thinking Toolkit 103 Measuring Toolkit 223 Performance Measurements 201 256 OKRs and Beyond 258 The Roots of Measuring Objectives 260 Three Mindshifts Applying OKRs 264 Tips and Tricks for Implementing OKRs 271 Facilitating Performance Objectives 277 The Future of Design Thinking & Data-Driven Innovation 312 Creating Impact with Advanced Tools 314 Data-Driven Innovation 301 318 Design Thinking & Data Analytics 319 Applying the Hybrid Model 320 Design Thinking & Artificial Intelligence 335 Gaining Efficiency in Customer Interactions 336 OKR Toolkit 285 Design Thinking & Neuroscience 359 Transferring Brain Patterns into Value 360 A Final Word 376 Practitioner Voices 380 Index and Sources 382

PRAISE FOR DESIGN THINKING AND INNOVATION METRICS “Creative activity… innovation! … and performance metrics, long considered to be polar opposites, turn out to be essential complementers. Lewrick’s Design Thinking and Innovation Metrics is a must-read for anyone needing to add analytical strength to Design Thinking; it is an excellent treatment of both. Flying blind is no way to go into the future!” — BILL FISCHER, Professor Emeritus of Innovation Management, IMD Business School, and Senior Lecturer, Sloan School of Management, MIT “Peter Drucker famously said that if you can’t measure it, you can’t manage it. This latest book of Lewrick’s excellent series on design thinking is a highly practical guide for mastering the complex world of innovation.” — ROLAND DEISER, Chairman of the Center for the Future of Organization at the Drucker School of Management “This book is an excellent enhanced toolkit and extremely practical resource for any organization, regardless of size or industry.” — ELVIN TURNER, Bestselling innovation author, Be Less Zombie “This book is a game-changer on the corporate world’s view. It goes far beyond any approach to innovation accounting I have seen before. ” — JEAN-PAUL THOMMEN, Professor, Business and Management Studies, University of Zurich Design Thinking and Innovation Metrics offers an up-to-date and comprehensive collection of powerful tools to manage creativity, OKRs, product, and business success. In this book, Michael Lewrick provides insights into the world of measurements, design thinking, neurodesign and artificial intelligence to drive innovation and future business success. Perfect for innovation teams, managers, and executives in industries of all types. This book also belongs in the libraries of controllers, product owners, and department heads who would like to revise and modernize their system for managing innovation. It complements the Wiley Design Thinking Series with the missing link to measure the hunt for the next market opportunity. THE MEASUREMENT OF INNOVATION, CREATIVITY AND BUSINESS SUCCESS IS ONE OF THE BIGGEST CHALLENGES. THIS BOOK SHOULD BE ON THE DESK OF EVERY EMPLOYEE WHO HAS AN ACTIVE ROLE IN SHAPING THE FUTURE.

"Design Thinking and Innovation Metrics is an excellent enhanced toolkit and extremely practical resource for any organization, regardless of size or industry." - Elvin Turner, best-selling innovation author, Be Less Zombie. “Creative activity… innovation! … and performance metrics, long considered to be polar opposites, turn out to be essential compliments. Lewrick’s Design Thinking and Innovation Metrics is a must-read for anyone needing to add analytical strength to Design Thinking; it is an excellent treatment of both. Flying blind is no way to go into the future!” - Bill Fischer, Professor Innovation and Strategy, IMD Business School “This book is a game-changer on the corporate world’s view. It goes far beyond any approach to innovation accounting I have seen before.” - Jean-Paul Thommen, Professor Business and Management Studies, University of Zurich “Peter Drucker famously said that if you can’t measure it, you can’t manage it. This latest book of Lewrick’s excellent series on design thinking is a highly practical guide for mastering the complex world of innovation.” - Roland Deiser, Chairman of the Center for the Future of Organization, The Drucker School of Management