Provides a comprehensive analysis of cynicism in the workforce and tells how to identify and successfully combat it in organizations. Offers case studies of companies ranging from Ben and Jerry's Ice Cream to Unisys and Caterpillar Tractor to show how businesses of all types and sizes can effectively rebuild trust and restore confidence in organizational life.

Introduction: cynicism in American life Part 1: Signs of cynicism The cynical people The cynical organization The cynical society Part 2: Roots of cynicism The growth of cynicism in American industry The failed promise of modern organization Managerial evangelism and exploitation Part 3: Consequences of cynicism Profiles of today's cynics Cynical attitudes about work, management, and organizations Cynicism versus traditional values about work Part 4: Remedies for cynicism Creating work cultures that counter cynicism Regaining trust and restoring credibility Communicating effectively with a cynical work force Epilogue: A basis for optimism Appendixes A. Composition of survey sample B. Measures of life attitudes C. Measures of work-related attitudes D. Cynicism in the U.S. population E. Cynics' profile F. Cynics in the work force G. Cynics' attitudes toward work H. Predictors of attitudes toward work

Provides a comprehensive analysis of cynicism in the workforce and tells how to identify and successfully combat it in organizations. Offers case studies of companies ranging from Ben and Jerry's Ice Cream to Unisys and Caterpillar Tractor to show how businesses of all types and sizes can effectively rebuild trust and restore confidence in organizational life.