Figures List Preface: The Global Impact of The Conversion Code and What’s New in the 2nd Edition Introduction: How I created The Conversion Code Disclaimer: How to Read The Conversion Code Section One: How To Do Marketing That Attracts High-Quality Leads Chapter 1: The Biggest Challenges Facing Marketing and Sales (plus what happens when you crack The Conversion Code) Chapter 2: How To Use Your Website To Attract High-Quality Leads Chapter 3: How To Build Landing Pages That Capture High-Quality Leads Chapter 4: Blogging For Business (how to write blogs posts that generate high-quality leads) Chapter 5: How To Optimize Your Content for Lead Generation, Social Media, and Search Engines Chapter 6: Advanced Facebook Marketing and Advertising Techniques that Generate High-Quality Leads Chapter 7: Using Google PPC (Adwords) To Capture High-Quality Leads Chapter 8: How To Use Videos (and YouTube) To Attract and Convert Leads Chapter 9: How To Get The Most Out Of Twitter Chapter 10: How To Use Instagram To Attract High-Quality Leads (and raving fans) Chapter 11: It’s TikTok Time Chapter 12: How To Use LinkedIn For Maximum Impact (in minimal time) Chapter 13: Audio Is Everywhere (how to take advantage of it)  Chapter 14: Influencer Marketing Chapter 15: Get The Most Out Of Your Marketing and Convert More Leads Using Retargeting Section Two: How To Find And Follow-Up With The Highest-Quality Leads That Are The Most Likely To Convert Chapter 16: Amazing Sales Tools That Will Increase Your Lead Conversion Rate Chapter 17: Should You Use an ISA or an A.I. Chatbot to Follow-Up with Leads? Chapter 18: How To Achieve The Highest Lead Conversion Rate Possible Chapter 19: How To Convert Leads Using Text Messages Chapter 20: How To Use Automated Email Campaigns To Convert Leads Chapter 21: Expert Email Marketing Tips That Build Your Brand and Convert Leads Chapter 22: How To Find and Convert The Hottest Leads Using User Tracking and Triggered Messages Section Three: The Billion Dollar Sales Script Chapter 23: Welcome to the Boiler Room Chapter 24: The Pre-Call Stalk Chapter 25: How to Have a Perfect First Minute on a Sales Call with a Lead Chapter 26: The Digging Deep Technique Chapter 27: How to Quickly Get a Lead to Trust You Chapter 28: Proactively Uncovering Objections Chapter 29: How to Start Closing Using the Five Yeses Chapter 30: The Perfect Sales Pitch Chapter 31: Exactly What to Say When You Transition from Pitching to Closing Chapter 32: How To Close Chapter 33: How To Overcome Objections Chapter 34: Preferred Additional Outcomes (what to do when you can’t close someone) Chapter 35: What To Say After They Say Yes Chapter 36: How To Get the People You Close to Send You High-Quality Referral Leads Bonus Chapter: Analytics - How To Track The Metrics That Matter (and what to do based on the data) Notes About the Author Index

PRAISE FOR THE CONVERSION CODE “If you need more traffic, leads and sales you need The Conversion Code.” —NEIL PATEL, CO-FOUNDER, CRAZY EGG “We’ve helped more than 100,000 businesses generate more than 1.6 billion conversions and consider The Conversion Code a must-read.” —OLI GARDNER, CO-FOUNDER, UNBOUNCE “The Conversion Code is truly a gift for anyone looking to master the art and science of lead conversion in today’s fast-paced world. Chris Smith cracked the code. It’s so good that our team is now implementing a conversion code culture.” —VERONICA FIGUEROA, CEO, FIGUEROA TEAM “I’ve been in sales for twenty-seven years. I’ve read, listened to, attended, and spent nearly $100,000 on sales training…I can absolutely say that this sales training bible was better than anything that I have ever experienced before.” —AMIT BHUTA, LUXURY REAL ESTATE AGENT, COMPASS “Reading The Conversion Code is the first step in our ISA training program. Anyone who hits the phone for a living should use it as the framework for their process. It gives you a fresh perspective and new tactics for closing leads over the phone.” —MATTHEW BRADEN, INSIDE SALES AGENT, DAN CHIN HOMES “The Conversion Code is the only book that I recommend to help sales professionals become better marketers AND marketers become better sales professionals. It teaches EXACTLY what is needed to win in today’s modern market and delivers a practical Ph.D. in using social media to grow your business.” —PHIL M JONES, BEST SELLING AUTHOR OF EXACTLY WHAT TO SAY “The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement.” —STEVE PACINELLI, CMO, BOMBBOMB; CO-AUTHOR OF HUMAN-CENTERED COMMUNICATION