Content Is King The Complete Guide to Writing Web Content That Sells
Heftet /
2023
/ Engelsk
Produktdetaljer
ISBN
9781642011173
Publisert
2023-05-25
Utgiver
Vendor
Entrepreneur Press
Høyde
228 mm
Bredde
177 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200
Forfatter
Om bidragsyterne
Laura Briggs is a freelance writer and entrepreneur coach who launched her business in 2012 with no formal training and scaled it to six figures in just 18 months! Since 2013, she’s worked full-time as a freelance writer and writing coach. A digital nomad with a passion for freedom-based careers, Laura uses her skillset to help freelancers build a tailored plan for their success, and works with entrepreneurs to craft websites and text that stand out from the crowd. Laura is faculty at Midwest Writer’s Workshop, Indiana Writer’s Center, Editorial Freelancer’s Association, Girl Develop It, a two-time TEDx speaker, business strategist, and copywriter. She lives in Springfield, IL
Your brand is unique. Your website content should be, too.Many businesses believe they know what sets their brand apart from the competition, only to discover they aren’t connecting with their audience. With Content is King as your guide, you’ll uncover your accurate Unique Value Proposition, so you can reach the customer-base that’s been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers. In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.Discover how to: Build your content marketing strategy from scratch Define your Unique Value Proposition and tell your own storyNavigate Search Engine Optimization and direct high-volume traffic to your platformDiscern your buyer’s journey to customize and enhance your patron’s experienceTake your content to new heights with top-grade editorial, today!
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Everything you need to create winning strategies for writing your own website copy or evaluating website copy from a professional writer. The go-to book for crafting a highly-converting website that speaks to your target audience, showcases your unique brand offerings, and distinguishes you from your competition.
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IntroductionChapter 1: Website Writing 101Chapter 2: Website Basics and How to Write ThemChapter 3: Defining Your Unique Value PropositionChapter 4: Writing Copy: Best Practices and Brand GuidelinesChapter 5: Understanding Your Buyer's JourneyChapter 6: Outlining and Drafting Your Website CopyChapter 7: SEO: Optimizing Website ContentChapter 8: From Website to Content Marketing StrategyChapter 9: Blogging BasicsChapter 10: Advanced BloggingChapter 11: Marketing Outreach: Other ContentChapter 12: Outsourcing: Hiring Other ProfessionalsFinal ThoughtsAbout the AuthorIndex
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Publisher MarketingEntrepreneur Books has the unique position of being part of a much larger organization where we can promote our authors across our many media properties. All books and authors will be featured prominently leading up to and at pub time. These include the following:Entrepreneur.com—20 million monthly unique U.S. visitors, plus additional sizable unique views from our distribution partners (MSN.com, Google News, Apple News, etc.), Entrepreneur Magazines—2.6 million monthly digital and print magazine readersNewsletters: Entrepreneur Daily: 156K Active SubscribersBook of the Week: 21.1K Active SubscribersFranchise: 48KEntrepreneur.com-15MM Social FollowersAdditional Publisher Marketing:Book launch advertising in Entrepreneur print and digital magazine Email campaign to minimum 340K Entrepreneur subscribersFeatured as “Entrepreneur Book Of The Month” in August 2022 on Entrepreneur.com and Entrepreneur.com/bookstoreBanner ads on Entrepreneur.com (audience 14 million unique visitors/month)Book cover and text links within related articles and channels on Entrepreneur.comContent campaigns shared via Entrepreneur's social networks (13+ million engaged)Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contactsAuthor Marketing:Podcast tour Mention on my own podcast Facebook ads pre and post launch Amazon ads pre and post launch Email campaign to 3,000 subscribers Social media campaign ramp up 3 months pre-launch to over 15,000 followers on LinkedIn, Facebook, Instagram
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Produktdetaljer
ISBN
9781642011173
Publisert
2023-05-25
Utgiver
Vendor
Entrepreneur Press
Høyde
228 mm
Bredde
177 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200
Forfatter