The work is divided into three sections: Part 1 discusses social challenges, triple bottom line, and entrepreneurship as drivers for research, learning, and innovation while Part 2 links challenge-based research to social and industrial development in emerging markets.

Chapter 1: Social Challenges in Developing Economies: Converging Research and Industrial Needs.- Chapter 2: People, Planet, and Profit: Crossing the Triple Bottom Line.- Chapter 3: Sensitizing Entrepreneurship: Managing Growth Touchpoints.- Chapter 4: A Challenge-based University: Learning, Research, Innovation and Entrepreneurship.- Chapter 5: Linking Research and Business: Raising Social Wellbeing.- Chapter 6: Research Technology and Institutions:  Fostering Role, Relationship, and Responsiveness.- Chapter 7: Research-based Innovation: Economics, Transferability, and Consumerism.- Chapter 8: Technology Thrust: Design, Development, and Diffusion.- Chapter 9: Social Innovation and Technology: The Road Ahead.

“…there is a dire need to drive appropriate discourses on challenge-based research to converge knowledge, action, and practice by deeply understanding the people and planet. Authors discuss applied research by mapping the potential problems, needs, and solutions around the community. This book is worth for researchers, industrialists, and policymakers…”   —Jaime Puente, Chief Technology Officer, Bocar Group, Mexico  “Every research addresses a problem and explores its implications. However, some problems remain unearthed, and humanity pays for them over time. Challenge-based research is a true leap to examine the hidden problems, understand needs, and deliver solutions…academics, society, and policymakers need such charter, which this book offers. A timely and good read for all.”   —Guillermo Torre, PhD, Vice President of Research at Tecnológico de Monterrey, Mexico  Challenge-based research focuses on addressing societal and environmental problems. Drawing on the resource-based view, this book discusses social challenges. The authors argue on convergence of society and industry to build business ecosystem to stay competitive in the marketplace. The chapters present possible approaches to link research with social and industrial innovations to meet sectoral challenges like food production, housing, energy, biotechnology, and sustainability.  Arturo Molina, PhD is currently Professor and Director of the Institute of Advanced Materials for Sustainable Manufacturing at Tecnológico de Monterrey, Mexico and served as Vice-Rector for Research and Technology Transfer. He is member of the National Researchers System of Mexico of highest level (SNI-Level III), Mexican Academy of Sciences, Mexican Engineering Academy, Mexican Academy of Computation.Rajagopal, PhD is Distinguished Professor of Marketing at EGADE Business School of Tecnológico de Monterrey, Mexico, Visiting Professor at Boston University, USA, and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, UK. He is member of the National Researchers System of Mexico of highest level (SNI-Level III). Rajagopal has received highest civilian honor of the Government of India for non-resident Indian citizen in the field of education.

“…there is a dire need to drive appropriate discourses on challenge-based research to converge knowledge, action, and practice by deeply understanding the people and planet. Authors discuss applied research by mapping the potential problems, needs, and solutions around the community. This book is worth for researchers, industrialists, and policymakers…”  —Jaime Puente, Chief Technology Officer, Bocar Group, Mexico “Every research addresses a problem and explores its implications. However, some problems remain unearthed, and humanity pays for them over time. Challenge-based research is a true leap to examine the hidden problems, understand needs, and deliver solutions…academics, society, and policymakers need such charter, which this book offers. A timely and good read for all.”  —Guillermo Torre, PhD, Vice President of Research at Tecnológico de Monterrey, Mexico

Focuses on building resilience in societal development by connecting people with industry Argues that companies must shift their focus from transactional strategies to maximizing customer lifetime value Covers comprehensively topics across various dimensions of the behavioral dynamics of industry, society, and research

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