Learn business in the way that's best for you with Kelly/Williams' BUSN, 12E and online resources from 4LTR Press. Visually-driven and current, this edition integrates even more of today's latest examples within an interesting narrative approach. Updated content covers key business concepts while remaining brief. You see the impact of COVID-19 on businesses and individuals. New and updated chapter examples and feature boxes highlight real companies and business challenges, such as Netflix finances, GameStop stock, accounting fraud at China's Luckin' Coffee and cash budgets for PlayStation 5 and other gaming consoles. You can study "on the go" with unique, tear-out Review Cards and chapters you can read or listen to. Learn on your terms as you use BUSN MindTap with the printed text or on its own. New online activities, cases, videos and quizzes help you prepare for exams. You can even track your scores to know where to focus study efforts. Cengage Infuse online study tools are also available to master content.
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Part I: THE BUSINESS ENVIRONMENT 1. Business Now: Change is the Only Constant. 2. Economics: The Framework of Business. 3. The World Marketplace: Business Without Borders. 4. Business Ethics & Social Responsibility: Doing Well by Doing Good. 5. Business Communication: Creating & Delivering Messages That Matter. Part II: CREATING A BUSINESS 6. Business Formation: Choosing the Form that Fits. 7. Small Business & Entrepreneurship: Economic Rocket Fuel. Part III: FINANCING A BUSINESS 8. Accounting: Decision Making By the Numbers. 9. Finance: Acquiring & Using Funds to Maximize Value. 10. Securities Markets: Trading Financial Resources. Part IV: MARKETING A BUSINESS 11. Marketing: Building Profitable Customer Connections. 12. Product and Promotion: Creating and Communicating Value. 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price. Part V: MANAGING A BUSINESS 14. Management, Motivation, and Leadership: Bringing Business to Life. 15. HRM: Building a Top Quality Workforce. 16. Managing Information & Technology: Finding New Ways to Learn and Link. 17. OM: Putting it All Together Endnotes. Index. Student/Instructor Review Cards.
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Produktdetaljer

ISBN
9780357122945
Publisert
2022-06-03
Utgave
12. utgave
Utgiver
Cengage Learning, Inc; South-Western College Publishing
Vekt
748 gr
Høyde
20 mm
Bredde
220 mm
Dybde
284 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
400

Om bidragsyterne

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today’s business environment. Ms. Kelly earned her master’s degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom. Dr. Chuck Williams began working at the age of 8, babysitting, mowing people’s lawns, raking leaves, shoveling the snow from their driveways, delivering newspapers (at the age of 12 he won an all-expense paid trip to New York City by winning a contest for signing up the most new newspaper subscribers in his region), working as a stock boy at a pharmacy and a shoe store, sandblasting furnaces at a steel company, repairing roads for the highway department, detailing and washing cars at a Chevy dealership and working at General Motors. Those varied work experiences, combined with dinnertime discussions growing up when his mother discussed the management problems and eventual demise of the Fortune 500 Company she worked for, led to his interest in Management and the difference, good and bad, it could make in people’s lives. Dr. Chuck Williams has served as Dean and Professor of Management at the Andre Lacy School of College of Business at Butler University, Dean and Professor of Management at the Eberhardt School of Business at the University of the Pacific, Associate Dean, Chair of Management and Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University, Assistant Professor of Management at Oklahoma State University. Dr. Williams received his BA in psychology from Valparaiso University. He specialized in organizational behavior, human resources and strategic management while earning his MBA and PhD in Business Administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal and employee training and goal setting. Dr. Williams has published research in the Journal of Applied Psychology, Academy of Management Review, Human Resource Management Review, Personnel Psychology and the Organizational Research Methods Journal. He was a member of the Journal of Management’s editorial board and served as a reviewer for numerous other academic journals.?