From a September 2018 international congress of researchers in public relations and corporate communications, held in Aarhus, Denmark, 12 selected papers think outside the box about research in the field. The topics include when data is the issue: reconceptualizing public relations for the platform economy, engaging millennials in the energy transition, the visual turn: corporate identity as an alternative public relations tool, strategic communication beyond organizational purposes: lessons learned from organized religion, the big idea of employees as strategic communicators in public relations, and four news media roles shaping agenda-building processes.
- Copyright 2019, Portland, OR
In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public relations within an organizational setting. In thinking about the 'bigger picture', the collection expands public relations research to include more theory-building, more cross-disciplinary research, and more innovation in practice.
The 12 unique contributions from scholars based in Germany, Denmark, The Netherlands, France, Romania, the UK, Finland, Portugal and the USA explore the challenges surrounding communication, management and big ideas. Some of the topics discussed include: corporate identity, millennial engagement, strategic communication in the internationalization of firms, public relations in the start-up community and, social capital.