Becoming Data Literate Building a great business, culture and leadership through data and analytics
Heftet /
2021
/ Engelsk
Produktdetaljer
ISBN
9780857199270
Publisert
2021-08-31
Utgiver
Vendor
Harriman House Publishing
Vekt
272 gr
Høyde
213 mm
Bredde
135 mm
Dybde
17 mm
Aldersnivå
00, G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
212
Forfatter
Om bidragsyterne
David Reed is a professional, skilled communicator with deep domain knowledge of data and analytics. His career has followed the evolution of data's use as a corporate asset, from the rapid growth of direct marketing in the late 1980s through the 1990s, via CRM and one-to-one marketing, through the arrival of digital and mobile channels and into the world of big data, AI and machine learning. In 2005, he pioneered journalism about the role of data and analytics in business before joining DataIQ in 2011 where he has continued to advocate, innovate and educate the data community.
Data is a must-have for any business looking to thrive. So is having leadership who 'get' data and use it to support their decision-making.
But how do you embed the use of data and analytics across your organisation so they truly support every process end-to-end?
Becoming data literate in this way is a journey that involves vision, strategy, value creation, culture and data foundations. With an evidence-based framework to guide you, this book lays out a roadmap to ensure you get where you need to go.
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Becoming Data Literate shows you how to build a great business through embedding data and analytics across your organisation.
A great handbook for anyone looking to use data to drive unique competitive advantage.
Produktdetaljer
ISBN
9780857199270
Publisert
2021-08-31
Utgiver
Vendor
Harriman House Publishing
Vekt
272 gr
Høyde
213 mm
Bredde
135 mm
Dybde
17 mm
Aldersnivå
00, G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
212
Forfatter