Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on competing time demands and budget restraints.   30-Minute Website Marketing: A Step By Step Guide utilizes over 15 years of website marketing experience and digital expertise to empower businesses to identify and act on untapped website success. With all actions taking 30 minutes or less, companies can work towards improving the results gained from their website marketing efforts, and by adhering to the practical steps in this book, businesses can be confident that those 30 minutes provide the returns on resource investment needed.   Through this guide, Lee Wilson delivers impactful, instant value to the broader marketing and targeted website marketing field, with practical help, direction, and expert step-by-step advice for marketing professionals, business owners, entrepreneurs, and start-up organisations.
Les mer
Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.
Les mer
Chapter 1. An introduction to the website marketing ecosystemChapter 2. Website marketing pain points & fundamentals Chapter 3. The role of websites in today's marketing Chapter 4. 30-minute actions methodology Chapter 5. 30-minute Social Media Marketing (SMM) actions Chapter 6. 30-minute Search Engine Optimization (SEO) actions Chapter 7. 30-minute Content Creation actions Chapter 8. 30-minute Content Marketing actions Chapter 9. 30-minute Pay-Per-Click Advertising (PPC) actions Chapter 10. 30-minute Conversion Rate Optimization (CRO) actions Chapter 11. 30-minute tips for the wider website Chapter 12. Strategic thinking in 30 minutes
Les mer
30-Minute Website Marketing is your new one-stop-shop for understanding digital marketing in bitesize chunks. If you’re looking to broaden your understanding of digital marketing and its place in business, you won’t go far wrong here. This book is packed full of information that’ll stand the test of time.   Using his extensive expertise and knowledge, Lee Wilson has managed to create a book that captures the forms and functions of a wide-range of marketing channels without being overwhelming. I recommend you give this book a blast!
Les mer

Produktdetaljer

ISBN
9781838670818
Publisert
2019-10-18
Utgiver
Vendor
Emerald Publishing Limited
Vekt
291 gr
Høyde
229 mm
Bredde
152 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200

Forfatter

Om bidragsyterne

Lee Wilson is Head of Services, SEO, and member of the Operations team at the top 10 UK Search and Digital marketing agency, Vertical Leap. Alongside his extensive agency experience, Lee has also worked within the Financial Services sector and for his own digital marketing company. He has led numerous marketing, search and digital departments, delivering success to businesses from start-ups, entrepreneurs and SMEs, through to multinationals and global brands. He is the author of Tactical SEO: The Theory and Practice of Search Marketing (2016) and Data-Driven Marketing Content (Emerald, 2019).