Write Your Business Plan A Step-By-Step Guide to Build Your Business
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For more than four decades, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family; Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, and our industry partners to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward. Entrepreneur Media, Inc. is based in Irvine, CA and New York City. Eric Butow is the CEO of Butow Communications Group (BCG), an online marketing ROI improvement firm in Jackson, California. Eric has authored or co-authored numerous books since 2000. His latest titles include Pro iOS Security and Forensics (Apress), Programming Interviews for Dummies (Wiley), Instagram for Dummies (Wiley), and Ultimate Guide to Social Media Marketing (Entrepreneur Press). When Eric isn't writing or running his business, you'll catch him enjoying time with friends, enjoying the weather of the Sierra foothills, and helping his mother run her infant and toddler daycare business. Jesse Draper is a founding partner of Halogen Ventures and focused on early stage investing in consumer technology companies led by female and co-ed teams. Draper is a Kauffman Fellow and 4th generation venture capitalist. She is a fierce advocate for investing in women and the opportunity for using technology and innovation to solve some of the biggest issues facing women and families today. Selected as one of the top 10 early stage female investors by Business Insider, Draper was also listed by Marie Claire magazine as one of the ‘50 Most Connected Women in America’.Write Your Business Plan, 2nd Edition is the essential guide that leads you through the most critical startup step next to committing to your business vision—writing your business plan.
Whether you’re just starting out or already running a business, to successfully build a company, you need a plan. One that lays out your product, your strategy, your market, your team, and your opportunity. It is the blueprint for your business. The experts at Entrepreneur and Eric Butow will show you how to create it.
You’ll learn how to:
- Create the right plan for your needs
- Attract investors and secure funding
- Manage risk and grow your business
- Set winnable goals and objectives
- Maximize your time and resources
Every copy of Write Your Business Plan comes with free 1-month access to business planning software LivePlan Premium!
Don’t underestimate the power of a well-defined business plan in helping you get your business off the ground. Get your plan in place and prepare to launch the business of your dreams.
Phase 1: Your Foundation Comes First
Chapter 1: Building Brick by Brick
Chapter 2: One Plan Does Not Fit All
Chapter 3: Line Up Your Ducks
Chapter 4: Digging for Dollars
Chapter 5: Put Your Plan to Work
Phase 2: Framing Your Plan
Chapter 6: Executive Summaries Sell Ideas
Chapter 7: Management Makes Money
Chapter 8: What Do You Sell
Chapter 9: Rising Industry Trends
Chapter 10: Marketing: The Plan within Your Plan
Chapter 11: How Does Your Business Work
Chapter 12: Show Them the Money
Phase 3: Turn On the Lights
Chapter 13: You Only Make a First Impression Once
Chapter 14: Information Grows Money