Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.

List of Contributors. About the Editor. Foreword to Visionary Pricing. Introduction to Visionary Pricing. One on One, Pricing with Dan Nimer. The Founding Principles and Strategies of Pricing. Integrating Marketing and Operational Choices for Profit Growth. How Price Consulting is Coming of Age. Incorporating Competitive Strategy in Pricing Strategy. Emergent Pricing Strategy. Price and Customers’ Perceptions of Value. Using Case ROI™ to Determine Customer and Segment Value in the Business-to-Business Environment. Legal Tools that Support Value Pricing. Understanding Value – Beyond Mere Metrics. Creating Value with Sales Promotion Strategies that Avoid Price Discounting. Pricing: From Good to World Class. Pricing Software: Ten Predictions for the Future. Capturing the Value of Pricing Analytics. Prepare your Pricing Operations for Change. About the Authors. Visionary Pricing: Reflections and Advances in Honor of Dan Nimer. Advances in Business Marketing & Purchasing. Advances in Business Marketing & Purchasing. Copyright page. On Dan Nimer.