"In the past years, Venture Clienting has evolved into one-if not the most essential-tool in corporate venturing. While Venture Clienting has developed into a brand name of its own, it is important to note that there is no one-size-fits-all approach to it. Every corporation has its own challenges, structure, regulations, processes and peculiarities. The key to success is to tailor the concept of effective, business-driven startup collaboration to fit the corporate environment. This book is an invaluable resource for all corporate venturing leaders and practitioners, as it shares the best practices from various industry experts and key learnings of their journeys - and thus, provides inspiration on how to design and develop your Venture Clienting activities."
Lars Rössler, Head of Global Corporate Venturing, BSH Startup Kitchen
"If you're looking to excel in Venture Clienting, this book is a must-read. Gain access to insider perspectives and strategic frameworks from <b>Tobias Gutmann</b>, <b>Sebastian Greiss </b>and <b>Christian Hüttenhein</b>. Learn how to overcome challenges, drive tangible business impact, and unlock new opportunities for growth and success. In today's rapidly evolving business landscape, mastering the art of Venture Clienting is essential for staying ahead of the curve. Elevate your corporate innovation efforts with the insights and strategies offered in this invaluable guide by authors who have done it."
Christian Lindener, Managing Partner, Mach49
"This is a game-changing resource for navigating today's business landscape. <b>Tobias Gutmann</b>, <b>Sebastian Greiss</b> and <b>Christian Hüttenhein</b> provide practical insights and real-world examples to demystify Venture Clienting, offering a roadmap for innovation success. With a focus on rethinking innovation strategies and accessing cutting-edge solutions through startup collaboration, this book is essential reading for executives and entrepreneurs alike."
Mª Julia Prats, Professor of Entrepreneurship, IESE Business School
"A compelling guide on effective corporate-startup collaborations. Its insights resonate with Rosberg Ventures' approach on building the bridges to select corporates for portfolio companies. A must-read for forward-thinking investors and entrepreneurs alike!"
Nico Rosberg, Founder and CEO, Rosberg Ventures and 2016 F1 World Champion
"In an era marked by constant transformation and a high demand for dynamism paired with effective innovation, this book emerges as an inspiration for organizations seeking to navigate the complexities of today's business. The provided practical frameworks and real-world examples, offer valuable insights for any organization to unlock the power of startups. The authors' deep dive into the relationship between established corporates and dynamic startups through Venture Clienting is not only contemporary but essential."
Arno Baltruschat, Expert, Venture Client Management, Otto Group, and Co-lead, Venture Client Unit, OTTO DOCK 6
"Venture Clienting is a method that creates win-win partnerships between startups and corporates. <b>Christian Hüttenhein</b> is an expert, ambassador and pioneer of this method. Along with <b>Tobias Gutmann</b> and <b>Sebastian Greiss</b>, he shares his insights, experiences and best practices in this book. They have created a blueprint that can work in any business context. This book is a must read for anyone who wants to harness the power of startups."
Michaela Bessell, Corporate Director and Head of Venture Ecosystem and Partnerships, Henkel dx Ventures
"This book turns big company-startup partnerships into something you can actually do. <b>Tobias Gutmann</b>, <b>Christian Hüttenhein</b> and <b>Sebastian Greiss</b> show you how, step by step. It's an easy read full of good ideas that can help your business grow. I think it's a must-read for anyone wanting to mix the smarts of startups with the strength of big companies"
Peter Borchers, Senior Advisor and Affiliate Professor for Entrepreneurial Leadership & Strategy, ESCP Business School (Paris)
"In today's rapidly evolving digital landscape, the collaboration between startups and established corporates is indispensable for successful adaptation and integration across industries. This book offers pragmatic strategies and concrete examples to guide organizations in leveraging these partnerships effectively. Through the Venture Clienting framework, it demonstrates how startups infuse agility and innovation, while corporates provide resources and scale. Embracing this approach is crucial for businesses aiming to navigate the tech revolution, fostering a culture of innovation and adaptability essential for sustained success."
Alexandra Ciobotaru, Ecosystem Engagement and Strategic Partnership Manager, Maersk Growth
"Finally, there is a book dedicated to Venture Clienting! For several years now, we at MAHLE and many other industrial companies have been promoting successful cooperation with startups. But what are the best ways, the most efficient structures, and the most promising methods to generate impact? With this book, the three authors have condensed all their personal experience and knowledge from numerous conversations with startups and corporations. In a surprisingly simple way, the different expectations, the successive interactions and specific roles are explained and visualized. This book is my clear recommendation to all innovation managers in corporations and founders who want to work together successfully!"
Johannes Diem, Head of Business Innovation, MAHLE New Ventures
"A wonderfully comprehensive book with concrete tips on the introduction as well as the implementation of Venture Clienting. Particularly in the parts on challenges, you can tell that this book was written by experienced practitioners."
Dominik Fieblinger, Head of Digitalization Roadmap, HUK-Coburg
"Following the idea that 'collaboration is the new competition,' this book offers a concise, impactful guide to Venture Clienting, a lean approach for pragmatic collaboration that improves how businesses innovate together. A must-read for leaders looking to harness the power of partnerships for growth."
Bastian Halecker, Professor of Deep Tech Entrepreneurship, Entrepreneur and Author
"<b>Tobias Gutmann</b>, <b>Christian Hüttenhein</b> and <b>Sebastian Greiss</b> put all their knowledge as thought leaders on building Venture Clienting Units in one book that will make even the most ardent sceptic a believer. Read this book to learn from the best in terms of structure, methodology and real-life experience."
Manfred Tropper, CEO and Founder, Mantro GmbH
- Section - ONE: Exploring Venture Clienting;
- Chapter - 01: Introduction;
- Chapter - 02: The history of corporate venturing – the path to Venture Clienting;
- Chapter - 03: The corporate venturing toolbox – the Swiss Army knife of corporate innovation;
- Chapter - 04: Venture Clienting – defining the concept;
- Section - TWO: Venture Clienting in action;
- Chapter - 05: Laying the groundwork with strategy;
- Chapter - 06: The basics – organization, infrastructure, communication;
- Chapter - 07: The process;
- Chapter - 08: Enabling processes;
- Chapter - 09: Governance and control;
- Chapter - 10: Culture and stakeholder management;
- Section - THREE: Challenges, solutions and possibilities;
- Chapter - 11: Challenges and solutions – overcoming the hurdles of Venture Clienting;
- Chapter - 12: The future – trends and predictions in Venture Clienting;
- Chapter - 13: Closing thoughts – the future of corporate innovation and strategic consideration;