The classic guide to sustainability strategy and implementation updated for today's businesses To ensure business success, companies must embrace sustainable management. Firms need to find the overlap between business interests and the interests of society and the environment before they can secure a lasting competitive edge.

Introduction 1 Part One The Sustainability Imperative 11 1 A Bitter Aftertaste: Hershey Struggles to Master the Sustainability Challenge 13 2 The Sustainability Sweet Spot: How to Achieve Long-Term Business Success 33 3 The Age of Sustainability 53 4 Business Responds 76 5 The Backlash against Sustainability 92 6 Renewing the Penobscot: ‘‘A More Productive Use of Capital’’ 107 Part Two How Sustainability Can Work for You 129 7 Where Do You Stand Today? Your Sustainability Self-Assessment 131 8 Sustainability Jiu-Jitsu: Turning Short-Term Challenges into Opportunities 145 9 Shaping Your Sustainability Strategy 156 10 Implementing Your Sustainability Program 175 11 Managing Stakeholder Engagement 190 12 Dealing with Special Stakeholder Challenges 211 13 Measuring and Reporting Your Progress 237 14 Aligning Your Culture to Support Sustainability 256 15 The Emerging Multipurpose Company 270 Appendix: Creating a Sustainability Management System 289 Notes 300 Acknowledgments 314 About the Authors 320 Index 323

In the twenty-first century, sustainability isn’t optional—it’s essential for business success. By making the case for sustainability as a fundamental business practice, The Triple Bottom Line became an instant classic when first published in 2006. It showed a generation of business leaders how to find their companies’ sustainability sweet spots—where profitability merges seamlessly with the common good. Author Andy Savitz drew on twenty-five years of pioneering consulting experience with Fortune 500 firms to share practical ways companies can achieve measureable success against economic, environmental, and social benchmarks—the three components of the triple bottom line. Now this landmark book has been updated and revised for a new generation of business leaders. The Triple Bottom Line features in-depth success stories of sustainability practices worth emulating at major firms, with new and updated case studies from GE, Wal-Mart, DuPont, and many other companies large and small. Savitz also adds new analyses of businesses that have stumbled, showing how and why Hershey’s, BP, and others have suffered financial and strategic setbacks through sustainability missteps. This new edition also draws on the latest research to deliver fresh insights into the future of sustainable business, including the rise of B (for “beneficial”) corporations and other promising new organizational models, the growing importance of sustainability reporting, and new ways to align your company culture behind the Triple Bottom Line goals. Now more than ever, The Triple Bottom Line is essential reading for business leaders as they tackle the challenge of creating lasting value for both shareholders and society.