Strategic Management Creating Competitive Advantage
Heftet /
2002
/ Engelsk
Produktdetaljer
ISBN
9780071151061
Publisert
2002-04
Utgiver
Vendor
McGraw Hill Higher Education
Vekt
680 gr
Høyde
230 mm
Bredde
187 mm
Aldersnivå
UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
544
A guide to strategic management. It seeks to respond to the demands of today's rapidly changing and unpredictable marketplace that students will face when they enter the business world. The concepts-only text is designed to engage students and provide a solid treatment of traditional topics in strategic management, as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (about six in each chapter) illustrate key concepts, and chapter-opening vignettes offer examples of what can go wrong.
Les mer
A guide to strategic management. The concepts-only text is designed to engage students and provide a solid treatment of traditional topics in strategic management, as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and Internet strategies.
Les mer
Produktdetaljer
ISBN
9780071151061
Publisert
2002-04
Utgiver
Vendor
McGraw Hill Higher Education
Vekt
680 gr
Høyde
230 mm
Bredde
187 mm
Aldersnivå
UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
544