The ninth edition of Strategic Management: Awareness and Change guides students through the maze of modern strategy and offers a comprehensive introduction for future managers as well as professionals. Learners explore strategic concepts and strategy implementation to find out how organizations deal with the changes, opportunities, threats, challenges and surprises in their external and internal environments. This title is available with MindTap, a flexible online learning solution that you can customize to suit your specific course needs and that provides students with all the tools they need to succeed. These include an interactive eReader, engaging multimedia, a broad range of assignments and practice tests, scenario-based questions and video cases, which further entrench key concepts, boost confidence, develop critical thinking skills and prepare students for the workplace.
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Part 1 Understanding strategy and strategic management 1 What is strategy and who is involved? 2 The business model and the revenue model 3 Strategic purpose Part 2 Analysis and positioning 4 The business environment and strategy 5 Resource-led strategy 6 The dynamics of competition Part 3 Strategy development 7 Introducing culture and values 8 Creating and formulating strategy: alternatives, evaluation and choice 9 Strategic planning 10 Strategic leadership and intrapreneurship: towards visionary leadership? Part 4 Strategic growth issues 11 Strategic control and measuring success 12 Strategic growth: domestic and/or international? 13 Failure, consolidation and recovery strategies Part 5 Strategy implementation and strategic management 14 Strategy implementation and structure 15 Leading change 16 Managing strategy in the organization 17 The resilient organization Bibliography Glossary Index
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Produktdetaljer

ISBN
9781473767423
Publisert
2019-12-05
Utgave
9. utgave
Utgiver
Vendor
Cengage Learning EMEA
Vekt
1280 gr
Høyde
260 mm
Bredde
196 mm
Dybde
28 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
720

Om bidragsyterne

John Thompson is Emeritus Professor of Entrepreneurship at the University of Huddersfield and a Visiting Professor of Social Entrepreneurship at Anglia Ruskin University. He has previously been a Visiting Professor in Australia, New Zealand and Finland. He is a member of the Executive Committee of The Case Centre and works with a number of other charities. His published work spans both strategy and entrepreneurship, and in 2009 he received the Queen’s Award for Enterprise Promotion. Jonathan M. Scott is Senior Lecturer in Innovation and Strategy at Waikato Management School, the University of Waikato, Tauranga, New Zealand. He has been a visiting Research Fellow at the University of Turku, Finland. His research interests include access to finance for SMEs, and he has published a number of articles in leading academic journals. Frank Martin was Senior Teaching Fellow in Entrepreneurship in Business and Organization at the University of Stirling.