The ninth edition of Strategic Management: Awareness and Change guides students through the maze of modern strategy and offers a comprehensive introduction for future managers as well as professionals. Learners explore strategic concepts and strategy implementation to find out how organizations deal with the changes, opportunities, threats, challenges and surprises in their external and internal environments.
This title is available with MindTap, a flexible online learning solution that you can customize to suit your specific course needs and that provides students with all the tools they need to succeed. These include an interactive eReader, engaging multimedia, a broad range of assignments and practice tests, scenario-based questions and video cases, which further entrench key concepts, boost confidence, develop critical thinking skills and prepare students for the workplace.
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Part 1 Understanding strategy and strategic management
1 What is strategy and who is involved?
2 The business model and the revenue model
3 Strategic purpose
Part 2 Analysis and positioning
4 The business environment and strategy
5 Resource-led strategy
6 The dynamics of competition
Part 3 Strategy development
7 Introducing culture and values
8 Creating and formulating strategy: alternatives, evaluation
and choice
9 Strategic planning
10 Strategic leadership and intrapreneurship: towards
visionary leadership?
Part 4 Strategic growth issues
11 Strategic control and measuring success
12 Strategic growth: domestic and/or international?
13 Failure, consolidation and recovery strategies
Part 5 Strategy implementation and strategic management
14 Strategy implementation and structure
15 Leading change
16 Managing strategy in the organization
17 The resilient organization
Bibliography
Glossary
Index
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Produktdetaljer
ISBN
9781473767423
Publisert
2019-12-05
Utgave
9. utgave
Utgiver
Vendor
Cengage Learning EMEA
Vekt
1280 gr
Høyde
260 mm
Bredde
196 mm
Dybde
28 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
720