It’s estimated that 70 to 80 percent of startup cannabis businesses reach break-even within the first year, making the marijuana industry an unprecedented opportunity for business ventures of all sizes.

Chapter 1: An Introduction To The Cannabis Industry A Bit Of History The Current Legal Landscape THC And CBD Understanding Cannabis Legalization The Cannabis Market Medical Marijuana Industrial Hemp Chapter 2: The First Major Decisions Is this business the right one for you? Will you want to touch the plant or not? Picking A Sub-Sector Realistic Possibilities Story Time: Jane West Chapter 3: The Initial Planning Getting Started The Business Plan The Financial Plan Story Time: Andy Williams Chapter 4: The Financing Issue The Banking Problem Funding Alternatives How To Attract Capital The Fundraising Process Chapter 5: The Licenses Issue Procuring A License Chapter 6: Setting Up Shop The Team Buildup – Selecting and Training Finishing The Design and Construction Of Your Physical Location The Soft-Launch The final audits Chapter 7: Getting The Word Out: Marketing, Advertising and Public Relations Chapter 8: Dealing With The IRS and Regulators Chapter 9: Growing Your Business Into A Multi-Location or Multi-State Company Chapter 10: Success Stories and The Path To Public Markets Chapter 11: Conclusions

Everything You Need to Start and Run a Successful Cannabis Business From retailers to growers, producers, and suppliers, there's a seemingly never-ending list of startup opportunities in this emerging market. In Start Your Own Cannabis Business, cannabis, biotech, and entrepreneurship reporter Javier Hasse introduces forward-thinking entrepreneurs lie you to the industry and shares hard-earned tips and success stories from pioneers and visionaries in the marijuana industry. Take a closer look at the world of weed and what it holds for you and your future as a cannabis entrepreneur. You'll learn how to: Put together a solid business plan with tips from cannabis lawyersEstimate startup costs with the help of cannabis-experienced CPAsAssemble a team of employees with insight from legal cannabis recruiting and dispensary training agenciesProtect your assets in case something goes wrong with your businessFamiliarize yourself with the tax and legal regulations of the industryUnderstand what's legal and what's not in the U.S. in cannabisGrow your cannabis business into a multistate company

Full-page ad in Entrepreneur print and digital magazine (2.4 million readers per month) Email to minimum 830K Entrepreneur subscribers Banner ads on Entrepreneur.com (audience 14 million unique visitors per month) Excerpts will run on Entrepreneur.com to showcase the each of the chapter's content, videos, and inclusion on CTA to buy the book series at the retailers Book cover and text links within related articles and channels on Entrepreneur.com Content campaigns shared via Entrepreneur's social networks, which total 10.4 million engaged Vine review galleys for pre-publication promotion Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts Instagram spotlight campaign featuring four thought leaders interviewed and author of the foreword