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Revenue Management and Pricing Case Studies and Applications

Yeoman Ian McMahon-Beattie Una
Heftet / 2004 / Engelsk

Produktdetaljer

ISBN
9781844800629
Publisert
2004-01-29
Utgiver
Vendor
Cengage Learning EMEA
Vekt
480 gr
Høyde
15 mm
Bredde
187 mm
Dybde
243 mm
Aldersnivå
G, P, 01, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
232

Forfatter
Yeoman Ian
McMahon-Beattie Una

Revenue Management and Pricing Case Studies and Applications

Yeoman Ian McMahon-Beattie Una
Heftet / 2004 / Engelsk
Yeoman Ian McMahon-Beattie Una
Heftet / 2004 / Engelsk
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Foreword: EJ Krieken. Introduction, using the book. Cases. Revenue management basics in the charter boat industry. EasyJet: an airline that changed our flying habits. The Wedding Bell Blues. The Right Price Consultants. Revenue Management in Restaurants. Dynamic Pricing of Distillate Products at Petroleum Terminals. Free Nelson Mandela? The politics & pricing of culture within society. Sex & Saunas. Hotel Demand/Cancellation Analysis and Estimation of Unconstrained Demand using statistical methods. Bolton Wanderers: a case of good practice in the football industry? Unconstraining Demand Data at US Airways. Revenue Management in the Health Care Industry. Revenue Management in Visitor Attractions. To Trust or Not to Trust: variable pricing and the customer. Cases in Legal Aspects. Understanding the Bid Price Approach to Revenue Management

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
Les mer
Introduction, using the book. Cases. 1. Revenue management basics in the charter boat industry. 2. EasyJet: an airline that changed our flying habits. T 3. The Wedding Bell Blues. 4. The Right Price Consultants. 5. Revenue Management in Restaurants. 6. Dynamic Pricing of Distillate Products at Petroleum Terminals. 7. Free Nelson Mandela? 8. The politics & pricing of culture within society. 9. Sex & Saunas. 10. Hotel Demand/Cancellation Analysis and Estimation of Unconstrained Demand using statistical methods. 11. Bolton Wanderers: a case of good practice in the football industry? 12. Unconstraining Demand Data at US Airways. 13. Revenue Management in the Health Care Industry. 14. Revenue Management in Visitor Attractions. 15. To Trust or Not to Trust: variable pricing and the customer. 16. Cases in Legal Aspects. 17. Understanding the Bid Price Approach to Revenue Management.
Les mer

Relaterte produkter

Foreword: EJ Krieken. Introduction, using the book. Cases. Revenue management basics in the charter boat industry. EasyJet: an airline that changed our flying habits. The Wedding Bell Blues. The Right Price Consultants. Revenue Management in Restaurants. Dynamic Pricing of Distillate Products at Petroleum Terminals. Free Nelson Mandela? The politics & pricing of culture within society. Sex & Saunas. Hotel Demand/Cancellation Analysis and Estimation of Unconstrained Demand using statistical methods. Bolton Wanderers: a case of good practice in the football industry? Unconstraining Demand Data at US Airways. Revenue Management in the Health Care Industry. Revenue Management in Visitor Attractions. To Trust or Not to Trust: variable pricing and the customer. Cases in Legal Aspects. Understanding the Bid Price Approach to Revenue Management

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
Les mer
Introduction, using the book. Cases. 1. Revenue management basics in the charter boat industry. 2. EasyJet: an airline that changed our flying habits. T 3. The Wedding Bell Blues. 4. The Right Price Consultants. 5. Revenue Management in Restaurants. 6. Dynamic Pricing of Distillate Products at Petroleum Terminals. 7. Free Nelson Mandela? 8. The politics & pricing of culture within society. 9. Sex & Saunas. 10. Hotel Demand/Cancellation Analysis and Estimation of Unconstrained Demand using statistical methods. 11. Bolton Wanderers: a case of good practice in the football industry? 12. Unconstraining Demand Data at US Airways. 13. Revenue Management in the Health Care Industry. 14. Revenue Management in Visitor Attractions. 15. To Trust or Not to Trust: variable pricing and the customer. 16. Cases in Legal Aspects. 17. Understanding the Bid Price Approach to Revenue Management.
Les mer

Produktdetaljer

ISBN
9781844800629
Publisert
2004-01-29
Utgiver
Vendor
Cengage Learning EMEA
Vekt
480 gr
Høyde
15 mm
Bredde
187 mm
Dybde
243 mm
Aldersnivå
G, P, 01, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
232

Forfatter
Yeoman Ian
McMahon-Beattie Una

Relaterte produkter