"Good buyers who can build the perfect product range for their market are always in demand... This book will make an important contribution to the better understanding of any buyer's work, making it essential reading for all executives." John Hoerner, Chief Executive, The Arcadia Group
For any retailer, the acquisition of the right stock at the right price at the right time is crucial to the economic well-being of the business. This completely revised and updated book is the third title in this new series of management guides for the retail sector published in association with the British Shops and Stores Association. It covers every aspect of the all-important buying function. It is packed with case histories and performance tips and will be exceptionally valuable to everyone in the industry with some responsibility for buying. Subjects covered include: planning the budget; planning the structure of the merchandise range; developing the product and brands; sourcing and buying the product; presenting and promoting products profitably; and, improving buying performance.
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Covers various aspect of the buying function. This book includes case histories and performance tips and is useful for those in the industry with some responsibility for buying. It covers subjects such as planning the budget; planning the structure of the merchandise range; developing the product; sourcing and buying the product; and others.
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Produktdetaljer
ISBN
9781852525521
Publisert
2007-02-28
Utgave
3. utgave
Utgiver
Vendor
Mercury Business Books
Vekt
400 gr
Høyde
210 mm
Bredde
148 mm
Dybde
15 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
241