Blending concepts from psychology, business and management, A Primer on Innovative & Entrepreneurial Behaviour, is a unique book that aims to awaken the entrepreneurial spark among young learners. Readers embark on a journey from thinking creatively, to exhibiting innovative and entrepreneurial behavior and possibly setting up their own entrepreneurial ventures.

Beginning an entrepreneurial journey is filled with both opportunities and challenges. There are some who make it big, some who fail and there are many others who go unnoticed. But at the heart of it, they all strive towards solving some problem and making a difference. The purpose of this book is to help students better understand the nuances of entrepreneurial behaviour by exploring the various associated dimensions of creative thinking, innovation and leadership. This, in addition to the process of entrepreneurship itself and finally integrating all the concepts to present a holistic picture of the entrepreneurial journey. This framework is also in complete alignment with India’s new National Education Policy.

A Primer on Innovative & Entrepreneurial Behaviour contains exercises, India-centric examples and cases to supplement the concepts, creating a more application-oriented volume. It provides guidance and inspiration to every learner to believe that each one of them can generate concrete ideas leading to innovative and entrepreneurial behaviour and the leadership required to nurture the same.

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A Primer on Innovative & Entrepreneurial Behaviour is a unique book that aims to awaken the entrepreneurial spark among young learners. Readers embark on a journey from thinking creatively, to exhibiting innovative and entrepreneurial behavior and possibly setting up their own entrepreneurial ventures.

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Section I. Problem Solving and Creative Thinking
Chapter 1. Problem Solving
Chapter 2. Thinking and creative output
Chapter 3. Creative thinking for problem solving
Chapter 4. Role of critical thinking in creativity
Chapter 5. Design thinking
Section II. Innovative Behavior and Innovation
Chapter 6. Understanding Innovation
Chapter 7. Innovation: Its importance for business and economy
Chapter 8. Innovative behavior
Chapter 9. Innovation as a process
Section III. Leadership for encouraging Creative, Innovative and Entrepreneurial Behaviour
Chapter 10. Introduction to Leadership
Chapter 11. Leadership and Culture of Collaboration and Experimentation
Chapter 12. Leadership and Change Mindset
Chapter 13. Entrepreneurial Leadership
Chapter 14. Leading Business Enterprise and Social Contribution
Section IV. Entrepreneurial behavior and Entrepreneurship
Chapter 15. Entrepreneurial Behaviour
Chapter 16. The Entrepreneurial Process
Chapter 17. Competitive edge and continuity of business
Chapter 18. Encouraging entrepreneurship education
Section V. Creativity to Entrepreneurship
Chapter 19. Creativity to Entrepreneurship

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Produktdetaljer

ISBN
9781801174152
Utgiver
Vendor
Emerald Publishing Limited
Høyde
229 mm
Bredde
152 mm
Dybde
19 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
328

Om bidragsyterne

Sushmita Biswal Waraich is an Associate Professor at Amity Institute of Psychology and Allied Sciences, Amity University (Noida, U.P.) and holds a PhD from University of Delhi (India).

Kavita Singh, PhD (Management) is a Professor at the Faculty of Management Studies, University of Delhi (India).