Become your own best publicist with these 10 top industry secrets from a PR professional. Packed with insider advice on how to get your business featured in the media, with zero fluff, it’s your essential toolkit for standing out from the crowd.

Lucy is on a mission to help YOUR business succeed. And it takes just 6 minutes!

Lucy Werner is the writer behind Top 50 business newsletter ‘Hype Yourself’ on Substack.

With over 20 years of communications experience, she has taught hundreds of entrepreneurs through workshops and courses for creative spaces like The Futur, Bayes Business School, and the University of Arts London.

She’s the author of two bestselling books, Hype Yourself and Brand Yourself, an Adobe Express Global Ambassador, Domestika instructor, and has been featured in the Alt Marketing Power 100, The Dots Rising Stars, and Start Up Magazine’s Female Founders to Watch

Welcome to 6-Minute Smarts!

This is a series of very short books with one simple purpose: to introduce you to ideas that can make life and work better, and to give you time and space to think about how those ideas might apply to YOUR life and work.

Each book introduces you to ten powerful ideas, but ideas on their own are useless: that’s why each idea is followed by self-coaching questions to help you work out the ‘so what?’ for you in just six minutes of exploratory writing. What’s exploratory writing? It’s the kind of writing you do just for yourself, fast and free, without worrying what anyone else thinks. It’s not just about getting ideas out of your head and onto paper where you can see them, it’s about finding new connections and insights as you write. This is where the magic happens.

Whatever you’re facing, there’s a 6-Minute Smarts book just for you. And once you’ve learned how to coach yourself through a new idea, you’ll be smarter for life.