I'm Afraid Debbie from Marketing Has Left for the Day How to Use Behavioural Design to Create Change in the Real World
Heftet /
2021
/ Engelsk
Produktdetaljer
ISBN
9781786279484
Publisert
2021-03-11
Utgiver
Vendor
Laurence King Publishing
Vekt
340 gr
Høyde
204 mm
Bredde
136 mm
Dybde
34 mm
Aldersnivå
00, U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
304
Forfatter
Om bidragsyterne
Morten Münster is an adviser in behavioural design. Among his clients are Adidas, Hyper Island, Danske Bank, NATO, Leo Pharma and several public institutions. He writes regularly about management and strategy in financial newspapers.
How to Use Behavioural Design to Create Change in the Real WorldIn this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
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In this ground-breaking book author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change
Produktdetaljer
ISBN
9781786279484
Publisert
2021-03-11
Utgiver
Vendor
Laurence King Publishing
Vekt
340 gr
Høyde
204 mm
Bredde
136 mm
Dybde
34 mm
Aldersnivå
00, U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
304
Forfatter