If You're Not First, You're Last Sales Strategies to Dominate Your Market and Beat Your Competition
Produktdetaljer
Om bidragsyterne
Grant Cardone is an international sales expert, sales trainer, motivational speaker, and author. He is a regular guest on Fox TV, a weekly contributor for The Huffington Post, and has written articles for many other major sites. He has created three multimillion-dollar companies: Cardone Training Technologies in Los Angeles; the online virtual sales training site at www.virtualsalestraining.com; and The Cardone Group in Orlando, Florida. Grant currently lives in Hollywood, California, with his wife and daughter.But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.
If You’re Not First, You’re Last is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:
- Converting the Unsold to Sold
- The Power Schedule to Maximize Sales
- Your Freedom Financial Plan
- The Unreasonable Selling Attitude
Introduction v
Chapter 1 Four Responses to Economic Contractions 1
Chapter 2 Power Base Reactivation 23
Chapter 3 Past Client Reactivation 33
Chapter 4 The Most Effective Call to Advance and Conquer 45
Chapter 5 Converting the Unsold 57
Chapter 6 Multiply through Existing Clients 71
Chapter 7 Delivering at “Wow” Levels 81
Chapter 8 The Importance of Price 89
Chapter 9 Activate Second Sale to Boost Profits 97
Chapter 10 The Value-Added Proposition 105
Chapter 11 Act Hungry 113
Chapter 12 Expand Acceptable Client Profile 121
Chapter 13 Effective Marketing Campaigns 127
Chapter 14 Repackaging for Increased Profits 137
Chapter 15 The Power Schedule to Advance and Conquer 147
Chapter 16 An Advance-and-Conquer Attitude 161
Chapter 17 Your Freedom Financial Plan 175
Chapter 18 The Most Important Skill Needed to Advance and Conquer 185
Chapter 19 The Unreasonable Attitude 199
Conclusion How to Guarantee Your Position 209
Afterword 215
Glossary 219
Index 249
"This book is a wake-up call. While the rest of the world is complaining about problems, Grant Cardone is working on solutions. If you don't want to have regrets in your life about never reaching your dreams, read this book and light your life on fire!"
—Dr. Tony Alessandra, Hall-of-Fame Motivational Speaker and author of The Platinum Rule
"If Grant's book doesn't motivate you to think bigger, work smarter, and accomplish more than you ever thought possible, then the 'box' you're stuck in is in danger of becoming a casket! Take your dreams out of mothballs, get your game face on, and get ready for the ride of your life!"
—Dave Anderson, President, LearntoLead, and author of How to Run Your Business by THE BOOK
"I love Grant Cardone's book for one reason: it works! No theory, no magic formulas, just a step-by-step blueprint that will increase your business if you do exactly what Grant says. It worked for me."
—Warren Greshes, author of The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!
"Nearly all of the sales advice you've been taught will land you in last place. Read this book and learn how to finish first!"
—Frank Rumbauskas, New York Times bestselling author, NeverColdCall.com
"Grant Cardone's new book is a must-read if you want to be first, if you want to be the best!"
—Todd Duncan, New York Times bestselling author
In the real world, not everyone gets a prize just for showing up. You either win or you lose. If you're in business during a down economy, winning means one thing: being first.
If You're Not First, You're Last is your playbook for seizing the heights by boosting sales, increasing margins, and creating new opportunities no matter the economy. Let your rivals complain about miserable selling climates! They can hide under their beds as you use the practical tools and strategies in this guide to get to work and get results.
Pulling no punches and allowing no excuses, If You're Not First,You're Last gives you:
-
An advance-and-conquer attitude
-
The secret strength of "hunger"
-
Your Freedom Plan
-
Why dominance means disregarding social norms
-
How to deliver at "WOW" levels
-
How to convert unsold goods into sales NOW
-
The "Power" Schedule—the exact daily formula for personal success
-
And so much more!
Even in a down economy, you can get to the top in your career and business—and the top is the right place to be! If You're Not First, You're Last gives you a proven set of tools to find the opportunities and act on them before your competition does. Get this powerful guide and you won't just succeed, you'll dominate.