1.      Dealing with large amounts of information: market surveys, polls and social behaviour. 2.      Spotting misleading statements 3.      Charts, charts, charts. 4.      Estimates and forecasts 5.      Key decision-making tools 6.      Handling very complex problems: linear programming 7.      Finance and Investment 8.      Stock market tools: investment strategies and company analysis 9.      The basics

"To approach business and financial markets with confidence, you need a basic grasp of statistics. Whether you’re a newcomer to stats or just a bit rusty, Leo Gough’s excellent book covers the key knowledge you’ll need. Not only are his case-studies straightforward to read, they’re lively and practical too." Dominic Picarda, CFA. Associate Editor, Investors Chronicle."Ever been in a meeting where the 'experts' try to bamboozle and mislead you with statistics, probabilities and financial jargon? This book gives you the ammunition to fight back" Ian Cornelius, Director, Cashability   In business you can never be too numerate. The Financial Times Guide to Business Numeracy is your definitive guide to mastering numbers. Using real life examples and practical techniques, Leo Gough covers everything from basic calculations to complex decision-making techniques in order to give you the tools to be able to make informed decisions with confidence. This book shows you how to: Get to grips with basic finance and investment concepts Think critically about data so you spot misleading statements and inflated results Apply estimating and forecasting techniques Formulate investment choices based on your own analysis Choose the best methods for presenting results in order to maximise outcomesInterpret large quantities of data effectively and accurately

Banks and financial institutions, businesses and politicians often they spin their statistics as they know they can rely on customers or constituents not understanding maths and formulas. Or sometimes they just get things wrong. This book introduces readers to the basic tools of maths, statistics and business calculations so that that they can understand the numbers, work out their own calculations and make better investing, saving and business decisions. Using clear real-life case studies and examples (for example, BP and the Gulf of Mexico oil spill), readers will be able to see through the spin and errors. Market: The Business Finance market was worth almost £1.5 million in 2009. Pearson Education is the second biggest publisher in the Business Finance market, with over 17% market share. Benchmark: The Financial Times Guide to Numbers in Business (9780273712671), Published June 2009, Life Sales 2,250 copies sold (Nielsen Bookscan).