Produktdetaljer
ISBN
9780077158392
Publisert
2015-03-16
Utgave
3. utgave
Utgiver
Vendor
McGraw-Hill Inc.,US
Vekt
690 gr
Høyde
244 mm
Bredde
189 mm
Dybde
18 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
360
Forfatter
Om bidragsyterne
David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.
The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:
The new edition has been fully revised and updated with a more intuitive structure to now feature:
- A greater emphasis on what innovation involves.
- A new chapter on Value Capture.
- Expanded coverage on Services and Process Innovations.
- Two new chapters covering Global and Green trends in innovation.
- 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.
Les mer
PART 1: What Is Innovation?
1Introduction
2Types of innovation
3Theories of innovation
PART 2: What Does Innovation Involve?
4Sources of innovation
5The process of innovation
6Value capture
7Intellectual property rights
PART 3: How Do You Manage Innovation?
8Innovation strategy
9Technological entrepreneurs
10Funding innovation
11Managing innovation
PART 4: Developments in Innovation
12Innovation offshoring
13Green innovation
14National innovation systems
References
Resources
Index
Les mer
Produktdetaljer
ISBN
9780077158392
Publisert
2015-03-16
Utgave
3. utgave
Utgiver
Vendor
McGraw-Hill Inc.,US
Vekt
690 gr
Høyde
244 mm
Bredde
189 mm
Dybde
18 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
360
Forfatter