Designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles to help illustrate successful and not-so-successful ventures.

Part 1. The Entrepreneurial Perspective. 1. The Nature and Importance of Entrepreneurs. Opening Profile: Ted Turner. 2. The Entrepreneurial and Intrapreneurial Mind. Opening Profile: Ewing Marion Kauffman. 3. The Individual Entrepreneur. Opening Profile: Lillian Vernon Katz. 4. International Entrepreneurship Opportunities. Opening Profile: A. Malachi Mixon III. Cases for Part 1. Part 2. Creating and Starting the Venture. 5. Creativity and the Business Idea. Opening Profile: Frederick W. Smith. 6. Legal Issues for the Entrepreneur. Opening Profile: Daniel Schreiber. 7. The Business Plan. Opening Profile: Martha Stewart. 8. The Marketing Plan. Opening Profile: Michael S. Dell. 9. The Financial Plan. Opening Profile: Bill Porter. 10. The Organizational Plan. Opening Profile: Howard Schultz. Cases for Part 2. Part 3. Financing the New Venture. 11. Sources of Capital. Opening Profile: Walt Disney. 12. Informal Risk Capital and Venture Capital. Opening Profile: David Wetherell. Cases for Part 3. Part 4. Managing, Growing and Ending the New Venture. 13. Preparing for the New Venture Launch: Early Management Decisions. Opening Profile: Bryan and Jennifer Maxwell. 14. Managing Early Growth of the New Venture. Opening Profile: Bill Gross. 15. New Venture Expansion Strategies and Issues. Opening Profile: Tom Kitchin.