Preface ix Glossary of Terms xiii Acknowledgements xv About the Authors xvii 1 What is Transformation? 1 2 Understand Your Starting Point 41 3 Making the Change Happen 93 4 Purpose 101 5 People 143 6 Method 173 7 Tools 197 8 Overall Change Management 223 9 Running a Business in the New Data-Driven World: Arriving at the Destination 229 10 Dynamic Data-Driven Business Transformation – D3 249 11 Conclusion 255 Index 261

"This data leaders' 'bible' will arm you with the blueprint for a data-centric organization, the practical examples to make it happen, and the courage to keep going!" —Katia Walsh, Chief Global Data and AI Officer, Vodafone OPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS Data Driven Business Transformation illustrates how to find the secrets to fast adaptation and disruptive origination hidden in your data and how to use them to capture market share. Digitalisation – or the Digital Revolution – was the first step in an evolving process of analysis and improvement in the operations and administration of commerce. The popular author team of Caroline Carruthers and Peter Jackson, two global leaders in data transformation and education, pick up the conversation here at the next evolutionary step where data from these digital systems generates value, and really use data science to produce tangible results. Optimise the performance of your company through data-driven processes by: Following step-by-step guidance for transitioning your company in the real world to run on a data-enabled business modelMastering a versatile set of data principles powerful enough to produce transformative results at any stage of a business's developmentWinning over the hearts of your employees and influencing a cultural shift to a data-enabled businessReading first-hand stories from today's thought leaders who are shaping data transformation at their companies Enable your company's data to lift profits with Data Driven Business transformation.