Foreword xi Preface xv Acknowledgments xvii Chapter 1: The Critical Role of Business Insight 1 The Disruptive Nature of Data 2 An Unconventional Look at Conventional Wisdom 3 Innovating at the Speed of Data 5 Weighing Risk and Bringing the Better Part of Gut Instinct Back into the Equation 6 People, Process, Technology, and Culture 8 Starting the Journey 10 Notes 12 Chapter 2: The Journey: Taking the First Steps toward Transforming Your Organization 13 Different Approaches 13 Juggling Multiple Challenges 15 How to Deal with Challenges Effectively 17 Executive Sponsorship: Critical to Success 18 Understanding Current Capabilities 19 Aligning Capabilities with Business Objectives 20 Let’s Start the Journey 22 Taking the First Steps to Transforming Your Organization 24 Note 24 Chapter 3: Challenged Organizations: When Rugged Individualism and Department Silos Aren’t Enough 25 Getting Along One Day at a Time: Organizations at the Individual Level 27 When “Have It Your Way” Isn’t a Good Thing 32 Superhighways and Dirt Roads 33 Consolidated, but Not Cohesive: Organizations at the Departmental Level 37 Subject Matter Experts and Gatekeepers 38 Understanding the True Consequences of the Challenged Levels 46 Business Transformation Strategy Objectives for Challenged Organizations 46 Notes 47 Chapter 4: Foundational Organizations: Making the Leap to an Enterprise-Wide Approach 49 The Possibilities That Come with Patience 51 Seeing the Value across the Enterprise 51 How an Enterprise Level Organization Functions 54 Big Data: The Big Opportunity for Enterprise Level Organizations 62 Don’t Let Up 62 Continuous Improvement Required 64 Business Transformation Strategy Objectives for Foundational Organizations 64 Chapter 5: Progressive Organizations: Harnessing the Power of Information to Achieve Market Advantage and Expand Their Business Offerings 67 Optimization: The Easiest Business Case of All 69 Toward Innovation and Beyond 79 Business Transformation Strategy Objectives for Progressive Organizations 87 Chapter 6: Centers of Excellence: The Key to Accelerate Organizational Transformation 89 The 10,000-Foot View of Information 92 A Quick Look at the Key Responsibilities of a CoE 93 CoEs and the Levels of Maturity 95 How Should CoEs Be Organized? 96 Accelerating Maturity—Not Creating Dependency 97 Finding the Right Spot in the Org Chart 99 Mapping the Mini-Units That a CoE Might Host 99 How the CoE Helps Secure the Organizational Pillars 104 Phased versus Big Bang Approach for Starting a CoE 109 Finding the Right Funding Mechanism 109 Selecting the Right Personalities 110 Ramping Up Your Change Agent 111 Note 112 Chapter 7: Starting the Journey: Developing a Strategy and Roadmap to Guide Your Business Transformation 113 Knowing Where to Start 114 Riyad Bank’s Enterprise Business Intelligence Competency Center 114 E.SUN Bank’s Customer Risk Value Organization 118 Success Story Takeaways 120 Applying the Lessons from E.Sun and Riyad 121 The Most Important Characteristics of Successful Business Transformation Strategies 121 A Step-by-Step Look at the Key Components 122 Identifying a Starting Point 126 Summing It All Up 127 In the End, It’s about Being a Leader 128 Appendix: Snapshot of the Information Evolution Model 131 The Individual Level: Getting Along One Day at a Time 131 Departmental Level: The Consolidated Organization 136 The Enterprise Organization: A Common Sense of Purpose 142 The Optimize Level Organization: Aligned and Ready 149 The Innovate Level: Spawning and Supporting New Ideas 156 Glossary 165 About the Author 173 Index 175

Is your organization getting maximum value from its data? Organizations should use information to set strategies and accomplish business objectives. However, many struggle to embed this process into their organization's DNA. As part of the Wiley and SAS Business Series, Business Transformation: A Roadmap for Maximizing Organizational Insights helps CEOs, CFOs, CMOs, CIOs, and business leaders better understand how to promote business analytics within their organizations and use it to develop a roadmap for success. SAS has developed an Information Evolution Model (IEM) to aid organizations in assessing how they use information to drive business. The goal of Business Transformation is to explain how IEM can be used, together with analytics, to develop successful strategies. The key is aligning the organization's pillars to evolve the maturity level of organizations. Today's global economy requires that predictive analytics and forecasting play a more active role in decision-making. This book provides not only best practices in managing and analyzing data, but also real-world examples from global organizations that have successfully completed this transformation into using business analytics in a more proactive, powerful way. Zeid argues persuasively that you can't just bring in technology to solve your business problems and expect it to do all of the work. But rather, you must have the infrastructure capabilities, the skilled resources, the information processes, and the cultural commitment to derive the most value from your data. Business Transformation teaches business leaders to align their resources and develop a fact-based and analytically driven environment. It provides the blueprint organizations need to understand business insight, harness its power, and then develop a roadmap to transform their organization for success in today's digital economy.