Book Yourself Solid for Creatives The Fastest, Easiest, Most Reliable System for Getting More Clients Than You Can Handle, Even if You Hate Marketing and Selling
Produktdetaljer
Om bidragsyterne
MICHAEL PORT is the award-winning author of nine books, including Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle. Michael and his wife, Amy, founded Heroic Public Speaking HQ, a performance training center where they work to develop and nurture the next generation of professional speakers.
JOANA GALVÃO is the co-founder of the award-winning design agency Gif Design Studios and founder of The Ambitious Creatives, an online education company helping creatives fast-track their success.
Expand your book of business at your creative agency or freelance service
In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.
In the book, you'll find effective strategies adapted from the author's bestselling Book Yourself Solid that work perfectly in the challenging and unique space occupied by creative professionals. You'll also discover:
- Actionable techniques and frameworks you can implement immediately to dramatically increase the number of valuable and qualified leads in your pipeline
- How to differentiate your services from your most relevant and closest competitors
- How to improve your workflows and efficiency so you can accommodate your newly expanded pipeline
Perfect for graphic designers, artists, writers, freelance artists, and other creative professionals, Book Yourself Solid for Creatives is the blueprint for agency and business growth that you've been waiting for.
Joana’s Note vii
Preface xi
Acknowledgments xv
MODULE One Your Foundation 1
Chapter 1 The Red Velvet Rope Policy 3
Chapter 2 Why People Buy What You’re Selling 17
Chapter 3 Develop a Personal Brand 34
Chapter 4 How to Talk About What You Do 49
MODULE Two Building Trust and Credibility 61
Chapter 5 Becoming a Likable Expert in Your Field 63
Chapter 6 The Book Yourself Solid Sales Cycle Process 75
Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 92
MODULE Three Simple Selling and Perfect Pricing 105
Chapter 8 Perfect Pricing 107
Chapter 9 Super Simple Selling 120
MODULE Four The Book Yourself Solid Six Core Self-Promotion Strategies 129
Chapter 10 The Book Yourself Solid Networking Strategy 133
Chapter 11 The Book Yourself Solid Direct Outreach Strategy 155
Chapter 12 The Book Yourself Solid Referral Strategy 177
Chapter 13 The Book Yourself Solid Speaking Strategy 188
Chapter 14 The Book Yourself Solid Writing Strategy 213
Chapter 15 The Book Yourself Solid Web Strategy 230
Part 1 Designing Your Website 232
Part 2 Getting Visitors to Your Website 242
Part 3 Building Your Social Media Platform 254
Final Thoughts 269
References 273
Ready to Be Fully Booked? 275
About the Authors 277
Index 279
PRAISE FOR Book Yourself Solid for Creatives
“If you’re a creative trying to figure out how to turn your talent into a thriving business, this book is for you. Michael Port and Joana Galvão break it down with clarity and purpose. Book Yourself Solid for Creatives isn’t just advice—it’s a proven system that works.”
—CHRIS DO, Founder of The Futur
“Michael Port and Joana Galvão have created a must-read roadmap that’s smart, actionable, and deeply aligned with the unique challenges creatives face. This isn’t just a business book; it’s a game-changer for anyone ready to build a thriving, purpose-driven business.”
—JESSICA ZWEIG, National Bestselling Author, Serial Entrepreneur, and Exited Founder
“If you want to step off the endless merry-go-round of chasing potential clients, this book is for you. It gives you a step-by-step process that lets you stand behind the quality of your work, stop compromising, and start booking better clients with less effort.”
—TARZAN KAY, Email Marketing Expert
“Whether you’re just starting out or looking to refine your process, this book is a guide packed with insights and strategies you’ll want to keep coming back to over and over again on your creative journey.”
—YEVGENIYA DAVARASHVILI, Founder of One6Creative, and Business Mentor for Creatives
“Joana Galvão’s teachings are pure gold for creatives who want to ditch the overwhelm and build businesses that actually light them up. Book Yourself Solid for Creatives is the ultimate guide for anyone who’s ready to stop guessing and start booking their dream clients.”
—ANNA DOWER, Design Biz Mentor and co-founder of the Designer Boss Summit
“Finally—a system that cuts through the fluff and gives creatives exactly what they need to build sustainable businesses. If you’re ready to stop hoping for dream clients and start consistently booking them, this is your playbook.”
—AMY LANDINO, 3x Bestselling Author and Personal Brand Coach
“If you're a creative trying to figure out how to turn your talent into a thriving business, this book is for you. Joana Galvão and Michael Port break it down with clarity and purpose. Book Yourself Solid for Creatives isn't just advice—it's a proven system that works.”
—Chris Do, Founder of the Futur
“As someone who’s built and sold a creative agency, I know how easy it is to get stuck in the hustle—chasing clients, second-guessing your value, and losing sight of why you started in the first place. Book Yourself Solid for Creatives is the ultimate solution. Joana Galvão and Michael Port have created a must-read roadmap that’s smart, actionable, and deeply aligned with the unique challenges creatives face. This isn’t just a business book; it’s a game-changer for anyone ready to build a thriving, purpose-driven business."
—Jessica Zweig, National Best Selling Author, Serial Entrepreneur and Exited Founder
“If you want to step off the endless merry-go-round of chasing potential clients, this book is for you. It gives you a step-by-step process that lets you stand behind the quality of your work, stop compromising, and start booking better clients with less effort.”
—Tarzan Kay, Email Marketing Expert
“As a creative entrepreneur, balancing your craft with running a business can feel overwhelming at best and downright impossible at worst. That’s where Book Yourself Solid for Creatives comes in. Joana Galvão and Michael Port have taken a proven framework and tailored it specifically for creative service providers like us—those who need a business that works as beautifully as the work we create. With years of experience under her belt running a thriving design agency and mentoring creatives for the last four years, Joana knows first had the challenges creatives face and, more importantly, how to overcome them. This book isn’t about working harder or saying yes to every opportunity—it’s about booking the right clients, building a sustainable business, and creating a life that truly aligns with your passion. Whether you’re just starting out or looking to refine your process, this book is a guide packed with insights and strategies you’ll want to keep coming back to over and over again on your creative journey.”
—Yevgeniya Davarashvili, Founder of One6Creative. & Business Mentor for Creatives
“Joana Galvão’s teachings are pure gold for creatives who want to ditch the overwhelm and build businesses that actually light them up. Book Yourself Solid for Creatives is the ultimate guide for anyone who’s ready to stop guessing and start booking their dream clients.”
—Anna Dower, Design Biz Mentor and co-founder of the Designer Boss Summit
“If you’re reading this, you’re lucky. You’ve stumbled upon one of the rare few who actually knows what they’re talking about when it comes to building a creative business. Joana Galvão doesn’t just teach you how to book clients; she shows you how to book the right clients—and she does it with clarity and heart. I’ve had the privilege of working with both Joana and Michael Port, and together they’ve created Book Yourself Solid for Creatives, a framework that’s as practical as it is inspiring. This book is your map to building a business you’ll love and clients who love you back. Read this book. Apply what it teaches. And then send me a thank-you note for recommending it, because trust me, you’ll owe me one.”
—Matthew Kimberley, Author and founder of Delightful Business
“Finally—a system that cuts through the fluff and gives creatives exactly what they need to build sustainable businesses. Joana Galvão and Michael Port have taken the proven Book Yourself Solid framework and made it practical and actionable for creative entrepreneurs who want real results. If you're ready to stop hoping for dream clients and start consistently booking them, this is your playbook.”
—Amy Landino, 3x Bestselling Author & Personal Brand Coach
The bestselling Book Yourself Solid has proven itself to be an indispensable resource for service professionals around the world time and time again. It provided a transformational and revolutionary approach to filling professionals’ calendars with high-quality appointments and clients.
And now, in Book Yourself Solid for Creatives, New York Times and Wall Street Journal bestselling author Michael Port and Joana Galvão deliver a game-changing and hyper-specific playbook for creative service professionals who seek to fill their pipeline with hundreds of qualified leads and transform them into paying clients. In the book, you’ll learn to achieve your business goals, pack your calendar with high-value clients, and supercharge your top- and bottom-lines.
The authors apply the effective strategies from Book Yourself Solid to the challenging and unique space inhabited by creative pros. You’ll learn how to differentiate your specific services from your most relevant competitors, increase your prices without losing clients, and work more efficiently.
Like its predecessor, this book is laser-focused on actionable techniques and frameworks you can implement immediately to dramatically increase the number of qualified leads flowing through your business pipeline. It’s full of best-in-class content that will help you achieve your business goals with ease.
The perfect resource for freelance copywriters, photographers, graphic designers, video editors, and a wide variety of other creative service professionals, Book Yourself Solid for Creatives will prove to be invaluable to anyone hoping to expand their incoming flow of leads and reliably convert more of those leads into paying clients.
Produktdetaljer
Om bidragsyterne
MICHAEL PORT is the award-winning author of nine books, including Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle. Michael and his wife, Amy, founded Heroic Public Speaking HQ, a performance training center where they work to develop and nurture the next generation of professional speakers.
JOANA GALVÃO is the co-founder of the award-winning design agency Gif Design Studios and founder of The Ambitious Creatives, an online education company helping creatives fast-track their success.