Bob Bly is not the best-known entrepreneur in the world, and he is not the richest. But the 65,000 subscribers to his online newsletter The Direct Response Letter turn to Bob weekly for advice and inspiration on how to achieve success professionally, financially, and personally. Now in 87 Secrets of Outrageous Business Success: How to Reach Your Goals and Have Fun Doing It, you get many years of Bob’s advice compressed into a quick-reading guide to living a happy, fulfilling, and abundant life. Now you can achieve your goals, escape the rat race, and be master of your own destiny. In 87 Secrets of Outrageous Business Success, you will discover: ** 7 steps to outrageous business success** How to make yourself indispensable** 7 ways to command higher fees** How to become a more confident public speaker** The 22 undeniable truths of life** How to start your own home business after 50** The 4 keys to success and happiness** How to get really good at anything** 10 ways to achieve Internet marketing success** And more… You may want to be happier. You may want to be richer. You may want to be more successful. By following the simple but proven rules in 87 Secrets of Outrageous Business Success, you can soon achieve all three goals—and live a more harmonious and rewarding life.
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Foreword Acknowledgments Introduction 1 Value Your Time 2 Get Paid for Your Information 3 Is the Customer Always Right? 4 Evaluating Customer Complaints 5 How to Dress for Success: the Lost Skeleton of Cadavra 6 Seven Steps to Outrageous Business Success 7 The Trouble With Asking Strangers for Favors 8 Do C-Level Executives Speak a Different Language? 9 Asking People for Free Advice 10 Find a Need and Fill It 11 Are You a Type A or Type B Personality? 12 Three Ways to Win at E-Mail Marketing 13 What’s Working in Direct Mail Today 14 Biggest Self-Help Myth Exposed 15 Fail Your Way to Success 16 Write Like Your Reader Talks 17 The Time for Action is Now 18 Make Yourself Indispensable 19 Have an Attitude of Gratitude 20 Keep Your PC Running in Any Situation 21 Stop Bragging 22 Stick to Your Niche 23 Twenty One Things That are Wrong About Modern Marketing 24 Do What Makes You Happy 25 How to Get People to Trust You 26 Why Information Products are Like Fruit 27 Should You Worry About Internet Piracy? 28 Best Places to Get Sales Leads 29 Let Go of the Past 30 How to Write Great How-to Content 31 Become a More Confident Speaker 32 The Four Stages of Marketing Competence 33 Twenty Two Undeniable Truths of Life 34 Start Small 35 Thirty Eight Great Headlines You Can Swipe 36 Seven Ways to Command Higher Fees 37 Command Premium Pricing for Your Products 38 Write Stronger Landing Pages 39 Ten Steps to Internet Marketing Success 40 Selling with “False Logic” 41 The Awful Truth About Affiliate Marketing 42 Thank a Teacher Today 43 Do You Really Need to Ask? 44 Start Your Own Home Business After 50 45 The 4 Keys to Success and Happiness 46 Five ways to Take the Fear and Anxiety Out of Public Speaking 47 New Google Algorithm Demands Better Article Writing 48 Service Businesses: 7 Ways to Beat Your Competitors 49 Is Your Music Still Inside You? 50 Marketing With Premiums 51 Work Is Its Own Reward 52 What I Love About Copywriting 53 How to Get Really Good at Writing or Anything Else 54 Keep Your PC Up and Running — All the Time 55 Common Grammar Mistakes to Avoid 56 Who Buys Information Products? 57 The Power of Persistence 58 The Hidden Dangers of a 9 to 5 Job 59 Three Reasons Why People Don’t Write Well 60 Don’t Get Enamored With What’s Hot and Trendy in Marketing 61 Improve Personal Productivity with the Pareto Principle 62 Why Internet Marketers Give Away Their Content for Free 63 What’s Your Definition of Success? 64 Information Marketing: Beyond E-Books 65 Five Proven Strategies for Getting Clients 66 Consumers Love Freebies 67 Motivating Consumers With the 4 Ds of Marketing 68 Why You Can’t Do Everything 69 Seven Tips for Getting Your Book Published 70 Do This Before E-Mailing Affiliate Offers to Your List 71 How to Cut Down on Refund Requests 72 How to Treat Your Best Customers ... and Your Worst 73 Get Rich in Your Niche 74 There’s No Substitute for Real-World Experience 75 Time to Stop Reading and Start Doing 76 Do You Burn With the Envy of Others? 77 Write Like They Talk 78 The 3 Most Important Skills for Internet Marketing 79 Building Your “Swipe File” 80 Crafting Your Elevator Pitch 81 The Awful Truth About Content Marketing 82 How to Get Out of a Slump 83 Action vs. Motivation 84 The Virtue of Modesty 85 What It Really Takes to Become a Guru 86 What You Have to be Good At to Succeed 87 Five Mistakes I Wish I Had Avoided Conclusion 4 Bonus Reports (a $116 Value) — Yours FREE About the author Index
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“If you asked me who the number one ‘sell yourself’ master in the world is, I’d have to say it is, without question, Bob Bly.” —Michael Masterson “You are awesome! I will always come to you first for the products that I need. You have class, integrity, brilliance, naturally gifted, and you are second to none! I am impressed with and appreciate your prompt response.” —Adella Pugh “Once in a blue moon, you get the chance to meet a living legend, one of the great men who has shaped his chosen field. In my unending pursuit of powerful marketing, I came face-to-face with just such a man. Robert Bly is America’s Top Copywriter and a genius marketer. He’s authored over 70 books for McGraw Hill and others, and gets paid more per word than nearly every author in America. Like all great men, he is a teacher and mentor extraordinaire. He freely shares the secrets of turning marketing into money.” —Dick Larkin “The best writing teacher in the business!” —Tom Peric “Bob, your stuff is always so good that even though I’m retired now, I have to read it!” —Gary Bencivenga “I have huge admiration for your work. You’re one of the few guys out there selling real information — and selling it at a reasonable price! I think what you’re doing is head and shoulders above others.” —Mark Joyner “You are someone I’ve grown to admire greatly. You share your knowledge with and encourage people in achieving their dreams, trying new things, and learning tricks of the trade. It’s a rare ‘guru’ in our world today who is thoughtful and kind enough to help up and comers find the path to success. In my opinion, you are the very best. I’m grateful to you.” —Linda Capriotti “During the past 20 years, Bob Bly has become one of America’s leading direct response copywriters. He has probably done more to teach other writers the craft of effective and persuasive writing than anyone else.” —Roger C. Parker “After considering a number of high-level marketing professionals and reflecting on the matter for several weeks, I made the decision to ask Bob Bly to share the stage with me for my Twin Keys to Wealth-Building Conference. The reason I chose Bob is because I am convinced that he can deliver more tangible value to conference attendees than any other marketing or Internet expert on the planet.” —Robert Ringer, best-selling author “I love your e-mails. Read every single one of them as they come in.” —Dr. Paul Hartunian “I receive so many e-mail offers — too many — but Bob always delivers a product worth having. The marketplace for writing and marketing products has become over-hyped; in that environment it’s reaffirming to see that Bob continues to stand for a level of quality that matters — and happily, at a price that works. “ —Peg Prideaux “Watch Bob Bly very closely. He’s a very intelligent marketer who knows how to get results and bring in the money!” —John Kidd “I have enjoyed all of the books that I have read of yours. I appreciate your no nonsense, take-it-to-the-bank advice that you deliver.” —Nicholas J. Loise, RSVP Chicago “The Handbook and your bonus are first class. I’m very pleased. You never disappoint.” —Louis J. Wasser, Copywriter “The product promos you’ve been sending have plenty of content. I look forward to your e-mails, because they are great idea generators. And your price points are very reasonable. I’d rather pay from $29-$97 for one of your products than the $299 - $500 I’ve been dishing out to others. Your current business model is brilliant and fair.” —Stanley M. Jackson “I am delighted every time I take one of your recommendations! You haven’t steered me wrong once, and each of your products has been well worth every penny invested.” —Pat Johnson “I learn a lot from your e-mails even when they point to other products or products you sell. I like learning. Keep it coming.” —Pat McKenzie “Yours are one of the e-mails that I do enjoy and I order from you as often as I think I can use the help.” —Joe Alagna “I eagerly anticipate your e-mails — all of them. I’ve made several purchases. You offer a lot of great advice and insight free. You offer a lot of [other] great advice and insight at very reasonable prices, typically with immediate delivery. Personally, I wouldn’t want to miss the opportunity to consider anything you think might be helpful.” —Linda Byam “You develop a helpful product, describe it in detail, make it easy to access online, post a reasonable price and offer a money back guarantee. Personally, I thank you for your contribution. I’ve purchased many of your products. And I’ve made returns. You stand by what you sell, plus.” —Lynn Roberts “What we receive free from you and others has the potential to ignite countless ideas - priceless ones on occasion. The opportunity to in turn purchase something from the ‘sales’ e-mails is complimentary to you sharing so much priceless info with us — your willing subscribers. Press on and keep allowing us to benefit from your years of experience however you share it.” —Eddie Stephen
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Produktdetaljer
ISBN
9781614489023
Publisert
2014-06-26
Utgiver
Vendor
Morgan James Publishing llc
Vekt
181 gr
Høyde
228 mm
Bredde
152 mm
Dybde
19 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
264
Forfatter