Foreword     Acknowledgments     Introduction     1    Value Your Time    2    Get Paid for Your Information    3    Is the Customer Always Right?     4    Evaluating Customer Complaints    5    How to Dress for Success: the Lost Skeleton of Cadavra    6    Seven Steps to Outrageous Business Success    7    The Trouble With Asking Strangers for Favors    8    Do C-Level Executives Speak a Different Language?    9    Asking People for Free Advice    10    Find a Need and Fill It    11    Are You a Type A or Type B Personality?     12    Three Ways to Win at E-Mail Marketing     13    What’s Working in Direct Mail Today     14    Biggest Self-Help Myth Exposed     15    Fail Your Way to Success 16     Write Like Your Reader Talks 17     The Time for Action is Now 18     Make Yourself Indispensable 19     Have an Attitude of Gratitude 20     Keep Your PC Running in Any Situation 21     Stop Bragging 22     Stick to Your Niche 23    Twenty One Things That are Wrong About Modern Marketing 24     Do What Makes You Happy 25     How to Get People to Trust You 26     Why Information Products are Like Fruit   27     Should You Worry About Internet Piracy? 28     Best Places to Get Sales Leads     29     Let Go of the Past 30     How to Write Great How-to Content 31     Become a More Confident Speaker 32     The Four Stages of Marketing Competence 33     Twenty Two Undeniable Truths of Life 34     Start Small 35     Thirty Eight Great Headlines You Can Swipe 36     Seven Ways to Command Higher Fees 37     Command Premium Pricing for Your Products 38     Write Stronger Landing Pages 39     Ten Steps to Internet Marketing Success 40     Selling with “False Logic” 41     The Awful Truth About Affiliate Marketing 42     Thank a Teacher Today 43     Do You Really Need to Ask? 44     Start Your Own Home Business After 50 45     The 4 Keys to Success and Happiness 46    Five ways to Take the Fear and Anxiety Out of Public Speaking 47    New Google Algorithm Demands Better Article Writing 48    Service Businesses: 7 Ways to Beat Your Competitors     49    Is Your Music Still Inside You?     50    Marketing With Premiums     51    Work Is Its Own Reward     52    What I Love About Copywriting     53    How to Get Really Good at Writing or Anything Else     54    Keep Your PC Up and Running — All the Time     55    Common Grammar Mistakes to Avoid     56    Who Buys Information Products?     57    The Power of Persistence     58    The Hidden Dangers of a 9 to 5 Job     59    Three Reasons Why People Don’t Write Well     60    Don’t Get Enamored With What’s Hot and Trendy in Marketing 61    Improve Personal Productivity with the Pareto Principle     62    Why Internet Marketers Give Away Their Content for Free     63    What’s Your Definition of Success?     64    Information Marketing: Beyond E-Books     65    Five Proven Strategies for Getting Clients     66    Consumers Love Freebies     67    Motivating Consumers With the 4 Ds of Marketing     68    Why You Can’t Do Everything     69    Seven Tips for Getting Your Book Published     70    Do This Before E-Mailing Affiliate Offers to Your List     71    How to Cut Down on Refund Requests     72    How to Treat Your Best Customers ... and Your Worst     73    Get Rich in Your Niche     74    There’s No Substitute for Real-World Experience     75    Time to Stop Reading and Start Doing     76    Do You Burn With the Envy of Others?     77    Write Like They Talk     78    The 3 Most Important Skills for Internet Marketing     79    Building Your “Swipe File”     80    Crafting Your Elevator Pitch 81     The Awful Truth About Content Marketing 82     How to Get Out of a Slump 83     Action vs. Motivation 84     The Virtue of Modesty 85     What It Really Takes to Become a Guru 86     What You Have to be Good At to Succeed 87    Five Mistakes I Wish I Had Avoided Conclusion     4 Bonus Reports (a $116 Value) — Yours FREE     About the author     Index

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