Mutually Beneficial tells the story of the evolution of The Guardian Life Insurance Company of America, one of the most important life and health insurers in the history of the U.S. economy and life insurance industry. Relying on exclusive access to the company's archives, interviews with its current executive officers, the public record, and scholarly articles and monographs, Robert E. Wright and George David Smith provide a strategic analysis of Guardian, from its founding to its standing in the insurance world today. Mutually Beneficial also describes the origin of Guardian's distinctive approach to business—its corporate culture and policy—and how these principles flow from the ethical and business precepts of its founders. By rigorously attending to its policyholders as a matter of practice as well as principle, Guardian has long been one of the most consistently profitable life insurance firms as measured by return on net wealth. This unique history will be of interest to anyone in the insurance business, as well as financial and economic professionals.
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A history of The Guardian Life Insurance company.
"(Wright and Smith) have written a remarkably lucid and elegantly organized history that keeps the major themes in view, even while discussing the minutiae of crafting and marketing various new insurance products or of managing the firm and its investment portfolio. As the authors themselves point out, the history of life insurance has not attracted much serious scholarship or inspired writing. Fortunately, Mutually Beneficial has both. It integrates the Guardian's career into a wider account of the American life-insurance business and American economic history more generally, and it manages to do so with a light touch."
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A history of The Guardian Life Insurance company.

Produktdetaljer

ISBN
9780814793978
Publisert
2004-07-01
Utgiver
Vendor
New York University Press
Vekt
862 gr
Høyde
229 mm
Bredde
152 mm
Aldersnivå
G, P, U, 01, 06, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet

Om bidragsyterne

Robert E. Wright is Clinical Professor at New York University's Stern School of Business. George David Smith is Clinical Professor of Economics, Entrepreneurship, and Innovation and is Academic Director of the Executive MBA degree programs at New York University’s Stern School of Business.