In Grit Your Teeth: Building a People-First Organization through Tenacity and Purpose, Dr. Samson Liu chronicles his against-all-odds journey from struggling dental student drowning in over $300,000 of debt to founder of SOHDental, a thriving dental group practice organization with over twenty-five locations.
With exhilarating stories from the entrepreneurial trenches and hard-won business insights, Dr. Liu reveals the blood, sweat, and tears behind the scenes in getting a successful dental group venture off the ground—from desperate networking to secure financing to aggregating twenty-five practices in twelve months without any prior experience owning one.
Yet as SOHDental stabilized, Dr. Liu realized his success lies not in financial engineering but in creating local practices focused on patient care and staff fulfillment. By putting “People First” and supporting dentists to operate profitably for the next one hundred years, he aims to leave a far greater legacy than riches alone.
Sprinkled throughout are the lessons Dr. Liu learned over his career from other dentist entrepreneurs and business titans. Readers will discover:
- Why you need to know both your “Why” and “Why Not” to overcome initial doubts and obstacles
- How to create company values and a culture that attract “Raving Fans”
- The four tiers of dental practices and how to customize organizational support
- When to “fail forward” and strategically cut losses on an underperforming location
- The entrepreneurial qualities and leadership principles that underpin sustainable success
Thoroughly captivating yet full of heart, Grit Your Teeth shares the story of one relentless dentist who chased a big dream—revealing how staying grounded in relationships and caring for people ultimately powered his achievement. Perfect for dentists and dental executives along with entrepreneurs and business leaders in any field, Grit Your Teeth is a true American Dream success story.
Chapter 1: The Start of the Grit
Chapter 2: The Journey Continues
Chapter 3: Helping Doctors Feel More Fulfilled in the Company
Chapter 4: 1 + 1 Does Not Equal 2 Purposeful Growth
Chapter 5: How to Finance
Chapter 6: In The People Business
Chapter 7: Go Where the Opportunities Are
Chapter 8: You Can’t Diagnose Unpredictability
Chapter 9: How to Maximize Practice Potential
Chapter 10: My Insights on Life as a Successful Entrepreneur
Acknowledgments
About the Author
"Samson combined his knowledge of dentistry with his passion for excellence and purpose. Grit Your Teeth shares his fun and instructive journey."
Beau Brauer
President, Hunter Engineering Co.
"Samson has been a business mentor and friend for over the last decade. I've enjoyed watching and learning from his incredible professional and personal journey and I know this book will help others the same way he has helped my career."
Nick Bauer
Chief Executive Officer, Empire Group Inc.
"Grit Your Teeth gives us a great insight into how Samson has managed to find the unique balance between being a great doctor, leader, entrepreneur, and family member."
Tony Bommarito
President, Bommarito Wines and Spirits
"The life experiences of Samson make him the perfect person to write about the power of perseverance, grit, and determination. A life well lived is worth sharing!"
Mark Cusumano
CEO, FW LOGISTICS
"Dr. Samson Liu’s story is a must-read for anyone looking to build a successful business. Dr. Liu's personal experiences and insights provide a unique perspective on the dental industry and his entrepreneurial journey. Dr. Liu's passion for helping people through dentistry shines through in his inspiring stories, making this book an engaging and enjoyable read. I highly recommend it."
J. Christopher Kerckhoff, Jr.
CEO, Plancorp, LLC
"Grit Your Teeth is Dr. Liu’s gift to aspiring entrepreneurs. His experiences and advice are priceless for anyone looking to chase their passion and build a People-First organization."
Jason Logsdon
Chairman, Broadview Group
"I’ve had the privilege of knowing Samson Liu for over a decade and had a front row seat to watch the chrysalis process chronicled in Grit Your Teeth. In reading this book you, too, can relive a modern-day story of the metamorphic transformation of a clinical nymph into a business leader and a champion of others over self. Every clinician’s and businessman’s greatest nemesis is EGO and Samson has successfully slayed his dragon and authentically narrates his journey in ten very readable chapters. Grit Your Teeth has the potential to help you become more self-aware, shine light on what is limiting your growth as a leader, and help you map your path to the leader you were meant to be. The journey awaits you…"
Mark Hodge, DMD
Invisalign Faculty Member since 2008; Heartland Clinical Director of Clear Aligner Therapy; and Vice President of Clinical Affairs (2011–2019)
"I recommend this book to those seeking motivation and insights to navigate the challenges of entrepreneurship. Grit Your Teeth, a masterpiece penned by Dr. Liu, is a testament to his intense work ethic and courageous approach to business building and growth. Dr. Liu's transparency about his own experiences adds a unique and relatable dimension to the book, making it a must-read for anyone aspiring to excel in building their business. I am fortunate to have him as a guiding force in my entrepreneurial endeavors."
Sarah Thiel, RDH
CEO, CE Zoom Partners