Strategic Practice Management Business Considerations for Audiologists and Other Healthcare Professionals
Produktdetaljer
Om bidragsyterne
Robert M. Traynor, EdD, MBA, FNAP, practiced audiology and interoperative monitoring in Greeley, CO, treating patients of all ages for 46 years. He is a frequent lecturer domestically and has lectured internationally in over 40 countries. Dr. Traynor is an Adjunct Professor of Audiology at the University of Arkansas for Medical Sciences, Salus University, and Rush University. Currently, he conducts audiology consulting and forensic audiology at Robert Traynor Audiology, LLC in Fort Collins, CO.Brian Taylor, AuD, is the senior director of audiology for WS Audiology. A veteran of the hearing care industry, Dr. Taylor also serves as the editor of Audiology Practices, contributing editor at This Week in Hearing, and an adjunct instructor at the University of Wisconsin. He is a highly sought lecturer with more than 30 years of clinical, business management, and teaching experience. Brian obtained his AuD from Central Michigan University, and currently lives in Golden Valley, MN.
Extensively revised and updated, Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals, Fourth Edition provides solid knowledge and methodology for clinical practice management. With step-by-step direction for professional success within a leadership framework, this text examines virtually all facets of the management of an audiology practice and provides readers with the tools to assess and improve their skills as an effective manager.
With contributions from 20 experts in their fields, including 12 authors new to this edition, this resource thoroughly considers the many implications of running a business in audiology and expanding the skills necessary to be a better strategic manager. Comprehensively updated, the fourth edition contains 12 new chapters, including the new topics of human resources in the audiology practice, essential business principles for audiologists as clinical managers, effective incorporation of assistants in audiology practice, forensic audiology, and buying and selling audiology practices.
- NEW co-editor/co-author Brian Taylor
- Foreword by Drs. H. Gustav Mueller and Jerry L. Northern
- QR codes to related resources throughout the text
- 12 NEW contributing authors:
- Amyn M. Amlani, Dennis A. Colucci, Alexander Evertz, Nick Fitzgerald, James W. Hall III, A. Nichole Kingham, Sarah Laughlin, Kevin M. Liebe, Scott Myatt, Michael D. Page, Brandon T. Pauley, and Michael Valente
- 12 NEW chapters:
- Chapter 2. Legal Considerations in Practice Management
- Chapter 5. Analysis of the Audiology Practice
- Chapter 6. Human Resources in the Audiology Practice
- Chapter 7. Essential Business Principles for Audiologists as Clinical Managers
- Chapter 10. The Effective Incorporation of Assistants in Audiology Practice
- Chapter 13. Fundamentals of Pricing Services and Products
- Chapter 19. The Hearing Industry: Navigating Vendor Relationships
- Chapter 21. Application of Teleaudiology in Practice Management
- Chapter 22. Forensic Audiology
- Chapter 23. Ethics: The Risks We May Not See
- Chapter 24. Administering a Medical School Audiology Practice: A Career Retrospective
- Chapter 25. Buying and Selling Audiology Practices
A Conversational Foreword by H. Gustav Mueller, PhD, and Jerry L. Northern, PhD
Acknowledgments
Contributors
Prologue: Leadership and Successful Practice Management by Robert G. Glaser, PhD
Chapter 1. Management and Economics Implications for Audiology Practice: The Big Picture
Brian Taylor, AuD, and Robert M. Traynor, EdD, MBA
Chapter 2. Legal Considerations in Practice Management
Brandon T. Pauley, Esq
Chapter 3. Strategic Business Planning
Robert M. Traynor, EdD, MBA
Chapter 4. Competition: Strategies for Differentiating the Audiology Practice
Brian Taylor, AuD, Alexander Evertz, and Robert M. Traynor, EdD, MBA
Chapter 5. Analysis of the Audiology Practice
Robert M. Traynor, EdD, MBA
Chapter 6. Human Resources in the Audiology Practice
Sarah Laughlin, MS
Chapter 7. Essential Business Principles for Audiologists as Clinical Managers
Brian Taylor, AuD
Chapter 8. Employee Compensation Strategies
Robert M. Traynor, EdD, MBA, and Brian Taylor, AuD
Chapter 9. Policy and Procedures Manual
Robert G. Glaser, PhD
Chapter 10. The Effective Incorporation of Assistants in Audiology Practice
A. Nichole Kingham, AuD, ABA
Chapter 11. Accounting and Fiscal Management
Robert M. Traynor, EdD, MBA
Chapter 12. Fundamentals of Marketing an Audiology Practice
Robert M. Traynor, AuD, Brian Taylor, EdD, MBA, Nick Fitzgerald, and Kevin Liebe, AuD
Chapter 13. Fundamentals of Pricing Services and Products
Amyn M. Amlani, PhD, and Robert M. Traynor, EdD, MBA
Chapter 14. Itemizing Hearing Care in a University Clinic
Stephanie J. Sjoblad, AuD
Chapter 15. Office Management Systems
Brian Urban, AuD
Chapter 16. Audiology in the Insurance System
Thomas J. Tedeschi, AuD
Chapter 17. Coding Reimbursement and Compliance
Debra Abel, AuD
Chapter 18. Patient Management: Creating Value to Improve Loyalty
Brian Taylor, AuD, and Robert G. Glaser, PhD, MBA
Chapter 19. The Hearing Industry: Navigating Vendor Relationships
Brian Taylor, AuD
Chapter 20. Professional Sales Techniques
Robert M. Traynor, EdD, MBA
Chapter 21. Application of Teleaudiology in Practice Management
James W. Hall III, PhD
Chapter 22. Forensic Audiology
Dennis A. Colucci, MA, AuD, ABAC, FAAA
Chapter 23. Ethics: The Risks We May Not See
Michael D. Page, AuD
Chapter 24. Administering a Medical School Audiology Practice: A Career Retrospective
Michael Valente, PhD
Chapter 25. Buying and Selling Audiology Practices
Scott Myatt, MBA
Index
Produktdetaljer
Om bidragsyterne
Robert M. Traynor, EdD, MBA, FNAP, practiced audiology and interoperative monitoring in Greeley, CO, treating patients of all ages for 46 years. He is a frequent lecturer domestically and has lectured internationally in over 40 countries. Dr. Traynor is an Adjunct Professor of Audiology at the University of Arkansas for Medical Sciences, Salus University, and Rush University. Currently, he conducts audiology consulting and forensic audiology at Robert Traynor Audiology, LLC in Fort Collins, CO.Brian Taylor, AuD, is the senior director of audiology for WS Audiology. A veteran of the hearing care industry, Dr. Taylor also serves as the editor of Audiology Practices, contributing editor at This Week in Hearing, and an adjunct instructor at the University of Wisconsin. He is a highly sought lecturer with more than 30 years of clinical, business management, and teaching experience. Brian obtained his AuD from Central Michigan University, and currently lives in Golden Valley, MN.