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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

Ghosh Dilip
Heftet / 2023 / Engelsk

Produktdetaljer

ISBN
9780323856157
Publisert
2023-04-17
Utgiver
Vendor
Academic Press Inc
Vekt
450 gr
Høyde
276 mm
Bredde
216 mm
Aldersnivå
P, UP, UU, 06, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
400

Redaktør
Ghosh Dilip

Om bidragsyterne

Dr. Ghosh is a director at Nutriconnect, Sydney, Australia; Coordinator, Regulatory & projects, SOHO-Flordis International, Australia; Honorary Ambassador , Global Harmonization Initiative (GHI). With more than 20 years of experience in both pharmaceutical and food-nutrition industries, he is one of the pioneer researchers in the evaluation of the health claims opportunities of potential functional food ingredients & complementary medicines through an evaluation of the current scientific evidence base and related claims, and provides commentary on gaps in science including potential requirements for research such as human studies. Dr. Ghosh previously held positions in Organon (India) Ltd., a division of Organon International, BV and AKZO-NOBEL, The Netherlands; HortResearch, New Zealand; USDA-ARS, HNRCA at Tufts University, Boston; The Smart Foods Centre, University of Wollongong, Australia; and Neptune Bio-Innovations Pty Ltd, Sydney. Diana is an interdisciplinary researcher with varied interests in food consumption issues related to the global consequences of human nutritional habits, especially global meat consumption, alternative proteins, novel food processing technologies including non-thermal, behavioural and attitudinal change, environmental sustainability and food harmonization. She has a PhD in Humanities specialised in Food Sustainability from Curtin University, Perth, Australia. Currently she is a Centre Manager of the Centre for Advanced Food Engineering at the University of Sydney and Research Fellow with Curtin University’s Sustainability Policy (CUSP) Institute. Diana’s books have won three awards: the Australian National Best Book winner in 2019 and the World’s Best Book award 2020 in the Vegetarian book category from the Gourmand Awards, who also recognized her co-edited book ‘Environmental, Health and Business Opportunities in the New Meat Alternatives Market’. Dr. R. B. Smarta is a pioneer in Management Consultancy in India and the Founder and Managing Director. In his management consulting career of last 3 decades, he has shaped many new concepts, ideas in India. He has been instrumental in first time launching World Health Sugar Control Atta, Sundrop Heart Oil, Vicks vapo-syrup, Depend, Wipro - Baby soft soap and powder. Dr. Smarta has also successfully created, developed revitalized 50 Pharmaceutical and personal care brands.

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

Ghosh Dilip
Heftet / 2023 / Engelsk
Ghosh Dilip
Heftet / 2023 / Engelsk
Nettpris:
1.537,-
Levering 7-20 dager
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"...covers a lot of ground, including nutrition marketing, policy, claims, and science…. [with a] purpose to shed light on the business of nutrition, delving into marketing strategies and public policies, and their impact on overall health and wellness…. [U]seful for health officials, registered dietitians, researchers, and food companies, primarily those in Australia and India…. [and] covers a wide breadth of information. [C]ontains two fascinating chapters on holistic health [with] many tables highlighting home remedies and traditional herbs (from India) used for health and chronic conditions. [An] enjoyable read for those interested in the regions covered and the differences between populations and their marketing efforts and policies." --©Doody’s Review Service, 2023, Amy Hess Fischl, MS RDN LDN BC-ADM CDCES (University of Chicago Medical Center)

**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024** Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.
Les mer
Acknowledgement 1. Introduction Nutrition Science 2. Evidence-based Nutrition communication 3. Clinical application of whey proteins 4. Prospects of using of biologically active substances to prevent depression 5. Nutrition needs for lifestyle changes and managing disorders Nutrition Marketing 6. Integrated Marketing Communications on Health Related Consumer Behaviours 7. Nutrition marketing on food labels 8. Innovative packaging as marketing tool in nutraceutical/nutritional products 9. Converting traditional knowledge to marketable products 10. Behavioural Nutrition 11. Branding and communication strategies in marketing nutritional products 12. Supply Chain; a competitive advantage 13. Marketing nutraceuticals and OTC products as FMCG products 14. The Pursuit of Natural Medicine – A Current Perspective Social Marketing & Responsibility 15. Effectiveness of social marketing interventions for health improvement 16. Social media as a new platform for nutritional and health messages 17. Supporting healthy eating behaviour through social marketing Consumer Perception & Insight 18. Cross-cultural perspective on health and nutrition claims, country of origin 19. Consumer centric innovation 20. Personalized nutrition: evolving science, consumer insights and regulatory position 21. Consumer perception & in-sight:　　Role of brand equity Public Health Policy & Regulation 22. How nutrition marketing links to public policy 23. Tools to understand what improves the health and wellbeing of New Zealanders 24. Nutrition regulation and policy in India 25. Integration of planning and food policy for improved nutrition Case Studies 26. "Chyavanprash" -an ancient remedy for Modern era Holistic Health 27. Home & Traditional Remedies for Energy and Nutrition 28. Functional nutrition for healthy and active longevity
Les mer
Presents marketing strategies to guide consumers toward healthy products
Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of “Seed to Patient” pathway
Les mer

Relaterte produkter

"...covers a lot of ground, including nutrition marketing, policy, claims, and science…. [with a] purpose to shed light on the business of nutrition, delving into marketing strategies and public policies, and their impact on overall health and wellness…. [U]seful for health officials, registered dietitians, researchers, and food companies, primarily those in Australia and India…. [and] covers a wide breadth of information. [C]ontains two fascinating chapters on holistic health [with] many tables highlighting home remedies and traditional herbs (from India) used for health and chronic conditions. [An] enjoyable read for those interested in the regions covered and the differences between populations and their marketing efforts and policies." --©Doody’s Review Service, 2023, Amy Hess Fischl, MS RDN LDN BC-ADM CDCES (University of Chicago Medical Center)

**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024** Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.
Les mer
Acknowledgement 1. Introduction Nutrition Science 2. Evidence-based Nutrition communication 3. Clinical application of whey proteins 4. Prospects of using of biologically active substances to prevent depression 5. Nutrition needs for lifestyle changes and managing disorders Nutrition Marketing 6. Integrated Marketing Communications on Health Related Consumer Behaviours 7. Nutrition marketing on food labels 8. Innovative packaging as marketing tool in nutraceutical/nutritional products 9. Converting traditional knowledge to marketable products 10. Behavioural Nutrition 11. Branding and communication strategies in marketing nutritional products 12. Supply Chain; a competitive advantage 13. Marketing nutraceuticals and OTC products as FMCG products 14. The Pursuit of Natural Medicine – A Current Perspective Social Marketing & Responsibility 15. Effectiveness of social marketing interventions for health improvement 16. Social media as a new platform for nutritional and health messages 17. Supporting healthy eating behaviour through social marketing Consumer Perception & Insight 18. Cross-cultural perspective on health and nutrition claims, country of origin 19. Consumer centric innovation 20. Personalized nutrition: evolving science, consumer insights and regulatory position 21. Consumer perception & in-sight:　　Role of brand equity Public Health Policy & Regulation 22. How nutrition marketing links to public policy 23. Tools to understand what improves the health and wellbeing of New Zealanders 24. Nutrition regulation and policy in India 25. Integration of planning and food policy for improved nutrition Case Studies 26. "Chyavanprash" -an ancient remedy for Modern era Holistic Health 27. Home & Traditional Remedies for Energy and Nutrition 28. Functional nutrition for healthy and active longevity
Les mer
Presents marketing strategies to guide consumers toward healthy products
Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of “Seed to Patient” pathway
Les mer

Produktdetaljer

ISBN
9780323856157
Publisert
2023-04-17
Utgiver
Vendor
Academic Press Inc
Vekt
450 gr
Høyde
276 mm
Bredde
216 mm
Aldersnivå
P, UP, UU, 06, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
400

Redaktør
Ghosh Dilip

Om bidragsyterne

Dr. Ghosh is a director at Nutriconnect, Sydney, Australia; Coordinator, Regulatory & projects, SOHO-Flordis International, Australia; Honorary Ambassador , Global Harmonization Initiative (GHI). With more than 20 years of experience in both pharmaceutical and food-nutrition industries, he is one of the pioneer researchers in the evaluation of the health claims opportunities of potential functional food ingredients & complementary medicines through an evaluation of the current scientific evidence base and related claims, and provides commentary on gaps in science including potential requirements for research such as human studies. Dr. Ghosh previously held positions in Organon (India) Ltd., a division of Organon International, BV and AKZO-NOBEL, The Netherlands; HortResearch, New Zealand; USDA-ARS, HNRCA at Tufts University, Boston; The Smart Foods Centre, University of Wollongong, Australia; and Neptune Bio-Innovations Pty Ltd, Sydney. Diana is an interdisciplinary researcher with varied interests in food consumption issues related to the global consequences of human nutritional habits, especially global meat consumption, alternative proteins, novel food processing technologies including non-thermal, behavioural and attitudinal change, environmental sustainability and food harmonization. She has a PhD in Humanities specialised in Food Sustainability from Curtin University, Perth, Australia. Currently she is a Centre Manager of the Centre for Advanced Food Engineering at the University of Sydney and Research Fellow with Curtin University’s Sustainability Policy (CUSP) Institute. Diana’s books have won three awards: the Australian National Best Book winner in 2019 and the World’s Best Book award 2020 in the Vegetarian book category from the Gourmand Awards, who also recognized her co-edited book ‘Environmental, Health and Business Opportunities in the New Meat Alternatives Market’. Dr. R. B. Smarta is a pioneer in Management Consultancy in India and the Founder and Managing Director. In his management consulting career of last 3 decades, he has shaped many new concepts, ideas in India. He has been instrumental in first time launching World Health Sugar Control Atta, Sundrop Heart Oil, Vicks vapo-syrup, Depend, Wipro - Baby soft soap and powder. Dr. Smarta has also successfully created, developed revitalized 50 Pharmaceutical and personal care brands.

Relaterte produkter