Demonstrates the extent to which digital technology can serve as an efficient form of distributing health-related information. This book addresses: the role technology can and will play in health communication; how new media can be used to improve health literacy; and, how patients can learn about health-related issues and health care.

PART ONE: Health Communication: Current Status and Trends 1. Health Care and Rehabilitation in America, Jerry C. Parker and Eric Hart 2. Emerging Demographics and Health Care Trends 3. Communication Strategies for Reducing Racial and Cultural Disparities 4. Health Communication: Current Status and Challenge 5. Emerging Trends in the New Media Landscape PART TWO: Health Communication in the New Media Landscape 6. Enhancing Consumer Involvement in Health Care 7. Delivering Self-management Strategies for Chronic Disease 8. Increasing Health-related Social Support 9. Promoting Health-related Advocacy 10. Improving Practitioner-Patient Communication 11. Increasing Health Literacy 12. Multimodal and Artificial Intelligence-based Techniques for Personalizing Health Communication PART THREE: Future Directions 13. Making the Grade: Identification of Evidence-based Communication Messages 14. New Strategies for Knowledge Translation 15. International Innovations in Health Communication 16. New Media Implications for Health Care Research 17. New Media Implications for Health Care Policy 18. Health Communication: A Research Agenda