Preface

Acknowledgments

1 Health Care Vision and Values 1

2 Health Care Leadership Challenges 15

3 New Millennium Drivers of Change 39

4 The Challenges of Change 53

5 The Road to Managed Care 71

6 The Global Context 89

7 Big Ugly Buyers 105

8 Consumers: We've Seen the Enemy and It's Helen Hunt 125

9 After the Backlash: Strategies for Survival of Managed Care 135

10 Health Care Providers: The Empire Strikes Back or Strikes Out? 163

11 Leadership and White Space: The Struggle for Strategy Innovation in Health Care 199

12 Health Care in the New Millennium: The Long Boom Meets the Civil Society 213

13 Five Key Leadership Steps 231

About the Author 245

Index 247

Health Care in the New Millennium is written by futurist Ian Morrison-author of The Second Curve and Future Tense and one of our nation's foremost health care analysts. In this provocative book, Morrison gives health care executives, doctors, and nurses a guided tour of what's in store for health care in the coming years and explains . . .

• Why our one-trillion dollar health care industry has so many unhappy stakeholders
• Why investor-owned health systems are failing
• Why so few market-based reforms work
• Why health care leaders need new visions of what is possible for the future

Building on his nearly ten years with the acclaimed think tank, the Institute for the Future, Morrison shows why structural change within the evolving health care system has the potential to create unprecedented growth and opportunity for everyone in the field. The book is filled with visionary thinking, including resolving the fundamental tensions of cost, quality, access, and security of benefits; selecting the best from health care systems around the globe; learning lessons from other industries; driving change in the future; and applying the five key leadership steps.

Written with the author's unique blend of scholarship and wit, Health Care in the New Millennium provides a concise and easy-to-read synthesis of current health policy and clearly explains how to face the leadership challenges of today's and tomorrow's health care industry.

You Can Shape the Future of Health Care

America's leading futurist and health care analyst, Ian Morrison, gives health care executives and clinicians a guided tour of what the health care industry will look like in the 21st century.