`There has been a pressing need for a book like this for some time. Gwyn cogently reviews the literature on discourse analysis as it pertains to medical and health matters. Introducing original research from his own studies allows him to vividly illustrate just how important it is to understand the role played by discourse. Students of health communication and the sociology of health and illness will find this book integral to their studies′ - <b><i>Deborah Lupton</i></b>
<p>"It raises a number of thorny issues concerning what communication is, or might be, for embodied people… I enjoyed reading this book and it goes on my shelf in the knowledge that I shall reach for it again. It also becomes a key reference on my list of recommendations for students taking my ′health and illness′ course… it deserves to be read as an excellent review of the field at present."</p>
- European Journal of Communication,