’This lucid, engaging text provides a much-needed insight into drinking cultures and practices in families with younger children. Based upon an impressive programme of research, its key contribution is to demonstrate how alcohol is signified, articulated and felt, both within and beyond the confines of the family. The book should initiate a step-change in scholarship on childhood, families and alcohol, whilst providing clear recommendations for policy-makers working in this arena.’ Peter Kraftl, University of Birmingham, UK ’Jayne and Valentine’s new book represents the cutting edge of research on alcohol studies. It is an excellent addition to a burgeoning area of research. The range and focus of the work is impressive and represents essential reading for anyone interested in understanding the complex worlds of children, families and alcohol.’ Michael Leyshon, University of Exeter, UK