The aim of this conference proceeding was an attempt to answer the question what the phenomenon of convergence really is with regard to media, and how the permeation of media phenomena influences contemporary culture. The debate included thematic blocks on literature and art, film, education, theater communication, and media communication.

Contents: Mateusz Nieć: A brief look at the history of media convergence – Jerzy Mikułowski Pomorski: Media in the convergentive reading – Mirosław Lakomy: Media mix - the essence of convergence – Christoph Bläsi: The book - civilizing forerunner and media convergence latecomer. Phenomena, challenges and a suitable research infrastructure – Radosław Aksamit: Intermediality and the rejection of media by the receivers – Renata Szczepaniak: Social web: (inter)cultural communication via the Internet. Exemplified by Polish and German experiences – Lilianna Dorak-Wojakowska: The virtual reality of theatre according to Samuel Weber – Kinga Anna Gajda: Photo theatre - norm-breaking encounters between theatre and ‘reality’. Polish examples - Magda Hueckel – Anna Kawalec: The identity of the theater in the world of media «mix» – Wojciech Baluch: Multimedia quality as a new aesthetics in modern culture on the example of new polish drama – Piotr Kletowski: Wagnerian’s idea of Gesamtkunstwerk as the matrix of the cinematographic art and its influence in creating the present operatic art – Urszula Tes: Cultural context of the film Angelus by Lech Majewski – Maciej Białas: Visualising the aural – Monika Białek. Photocasts - radio provided with eyesight – Michael Bachmann: Unpast media? Nostalgia and the culture of media convergence – Antoni Porczak: «The media bunga-bunga». Bunga-bunga moves the stress on perception from the eye to the entire body, i.e. multi-sensorial participation in the party – Małgorzata Więczkowska: The community of manga and anime fans - a new type of subculture in Poland – Anna Nacher: We Tell Stories - storytelling in the age of media convergence – Martyna Harland: Storytelling in brand creation: verbal and visual narration in the reception of print advertisements – Iwona Nowakowska-Kempna/Sandra Camm: Scene construction in advertisement messages and mimetic media convergence – Anna Dąbrowska: Media literacy in Poland – Renata Kowalczyk: The texts of cultural and intertextual games in media education.