This interesting book with very thorough contributions from diverging perspectives puts the Directive in a wider context and reveals a large number of difficulties the Directive will confront us with in the coming years. It is definitely recommended reading! Evelyne Terryn Common Market Law Review Vol 45 issue 4 This book is a very incisive but also user-friendly commentary on, and analysis of, the Directive...This book spans the academic and practitioner markets. It does not flinch from the areas of uncertainty...and does not simply repeat the content of the Directive...It will interest consumer, contract, advertising, EU and commercial lawyers alike. Those lawyers without an EU background will not be at a disadvantage because the topic is clearly expressed. All readers with an interest in the Directive will find this work,...of enormous practical use and intellectual stimulation. Vincent J. G. Power International Company and Commercial Law Review Vol 19, Issue 12, 2008 There is much of continuing interest in these papers...well researched and thoughtful contributions Hugh Collins European Review of Contract Law Vol. 5 (2009) No. 4