2015 Introduction To The Classic Edition of John Bogle On Investing: The First 50 Years ix Foreword: Paul A. Volcker xxix Introduction: William T. Allen xxxi Preface xxxv Some Words of Appreciation xliii Part I Investment Strategies For The Intelligent Investor 1 Investing in the New Millennium: The Bagel and the Doughnut 5 2 The Clash of the Cultures in Investing: Complexity vs. Simplicity 17 3 Equity Fund Selection: The Needle or the Haystack? 33 4 Risk and Risk Control in an Era of Confidence (or Is It Greed?) 47 5 Buy Stocks? No Way! 66 6 The Death Rattle of Indexing 82 7 25 Years of Indexing: When Active Managers Win, Who Loses? 98 8 Selecting Equity Mutual Funds 108 9 The Third Mutual Fund Industry 122 Part II Taking On The Mutual Fund Industry 10 Mutual Funds: The Paradox of Light and Darkness 141 11 Economics 101: For Mutual Fund Investors . . .For Mutual Fund Managers 153 12 Honing the Competitive Edge in Mutual Funds 168 13 Creating Shareholder Value: BY Mutual Funds . . .or FOR Mutual Fund Shareholders? 180 14 The Silence of the Funds: Mutual Fund Investment Policies and Corporate Governance 196 15 Losing Our Way: Where Are the Independent Directors? 208 Part III Economics and Idealism: The Vanguard Experiment 16 Vanguard—Child of Fortune 221 17 The Winds of Change: The Vanguard Experiment in Internalized Management 231 18 Deliverance 246 19 The Lengthened Shadow, Economics, and Idealism 260 20 On the Right Side of History 270 Part IV Personal Perspectives 21 Changing the Mutual Fund Industry: The Hedgehog and the Fox 291 22 The Majesty of Simplicity 307 23 The Things by Which One Measures One’s Life 312 24 Telltale Hearts 316 25 Press On Regardless 327 Part V The Princeton Thesis The Economic Role of the Investment Company 341 Index 451

John C. Bogle is the investment visionary who founded the Vanguard Group. In this candid book, he reveals his insights on finance, economics, mutual funds, stewardship, and idealism. John Bogle on Investing: The First 50 Years includes his essays spanning the first 50 years of his legendary career, beginning with his landmark Princeton University senior thesis, “The Economic Role of the Investment Company.” This thesis ultimately established Bogle’s guiding principles for successful investing. Bogle founded Vanguard to minimize the profound conflicts of interest in the traditional structure of the mutual fund industry, the resulting high costs, and the devastating effects the costs have—eroding the long-term returns earned by investors. Under Bogle’s leadership, Vanguard developed a unique ownership structure that minimized conflicts of interest, a singular investment philosophy, and an enlightened approach to human values. Bogle, a maverick who is frequently regarded as a heretic in the mutual fund world, became a trusted leader known as “St. Jack” to millions of investors. In his own words, Bogle explores past trends and future developments driving the fund industry and reveals the most effective means of building wealth over the long term. He outlines the four elements for developing an ideal investment program and explains how to reap the benefits of the powerful magic of long-term compounding of investment returns, all the while minimizing the devastating tyranny of compounding costs. He explains how the unique corporate structure he designed for Vanguard in 1974 put the focus on low costs and service to clients. His creation of the world’s first index mutual fund in 1975 was critical to that story; and in 1977, he revolutionized the use of “no-load” mutual funds and redefined the structure of bond funds. John Bogle on Investing represents the highest manifestation of Bogle’s idealism—his long-standing view that the central principle of the mutual fund business should be not the marketing of financial products to customers, but the stewardship of investment services for clients. First published in 2001, in 2015 it is well on its way to becoming a classic.

“Throughout the book Bogle elaborates on what he considers his most important contribution to the investing community: “the majesty of simplicity in an empire of parsimony.” I can’t think of a better legacy.” – Investing.com “Mr Bogle is also a noted proponent of index funds and everyone should read, mark, learn and inwardly digest his arguments.” (Financial Advisor, October 2015)