/

International Cases in Tourism Management

Horner Susan Swarbrooke John
Heftet / 2003 / Engelsk

Produktdetaljer

ISBN
9780750655149
Publisert
2003-12-09
Utgiver
Vendor
Butterworth-Heinemann Ltd
Vekt
754 gr
Høyde
246 mm
Bredde
189 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
410

Forfatter
Horner Susan
Swarbrooke John

Om bidragsyterne

Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences. Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.

International Cases in Tourism Management

Horner Susan Swarbrooke John
Heftet / 2003 / Engelsk
Horner Susan Swarbrooke John
Heftet / 2003 / Engelsk
Nettpris:
752,-
Levering 7-20 dager
Sjekk lagerstatus i butikk

"The cases are sufficiently broad in covering the tourism industries: airlines, tour operators, publishers, associations, destinations, NGOs, tourism ministries, attractions, hotels, cruise lines, specialty tourism, education/training, timeshares, and others. ...most instructors will find some cases in the book to enliven the classroom experience for early undergraduate students." - D.C. Frechtling , Department of Tourism and Hospitality Management, School of Business, The George Washington University, USA

International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Les mer
Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.
Les mer
Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism
Les mer
"The cases are sufficiently broad in covering the tourism industries: airlines, tour operators, publishers, associations, destinations, NGOs, tourism ministries, attractions, hotels, cruise lines, specialty tourism, education/training, timeshares, and others. ...most instructors will find some cases in the book to enliven the classroom experience for early undergraduate students." - D.C. Frechtling , Department of Tourism and Hospitality Management, School of Business, The George Washington University, USA
Les mer
* A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on www businesscases.org, which means that tutors can refer their students to individual cases for purchase online.
Les mer

Relaterte produkter

"The cases are sufficiently broad in covering the tourism industries: airlines, tour operators, publishers, associations, destinations, NGOs, tourism ministries, attractions, hotels, cruise lines, specialty tourism, education/training, timeshares, and others. ...most instructors will find some cases in the book to enliven the classroom experience for early undergraduate students." - D.C. Frechtling , Department of Tourism and Hospitality Management, School of Business, The George Washington University, USA

International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Les mer
Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.
Les mer
Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism
Les mer
"The cases are sufficiently broad in covering the tourism industries: airlines, tour operators, publishers, associations, destinations, NGOs, tourism ministries, attractions, hotels, cruise lines, specialty tourism, education/training, timeshares, and others. ...most instructors will find some cases in the book to enliven the classroom experience for early undergraduate students." - D.C. Frechtling , Department of Tourism and Hospitality Management, School of Business, The George Washington University, USA
Les mer
* A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on www businesscases.org, which means that tutors can refer their students to individual cases for purchase online.
Les mer

Produktdetaljer

ISBN
9780750655149
Publisert
2003-12-09
Utgiver
Vendor
Butterworth-Heinemann Ltd
Vekt
754 gr
Høyde
246 mm
Bredde
189 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
410

Forfatter
Horner Susan
Swarbrooke John

Om bidragsyterne

Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences. Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.

Relaterte produkter