The goal of communication-oriented design of messages should always be clarity of communication. In information design the task of the sender is actually not completed until the receivers have received and understood the intended messages.Information Design – An introduction includes chapters explaining verbo-visual communication, information and message design principles, design processes, and design tools. These chapters can be seen as a general framework for production of information and learning materials. Based on theories for verbo-visual communication this book presents several practial guidelines for the use of text, symbols, visuals, typography, and layout in information and learning materials.Rune Pettersson is Professor of Information Design at the Department of Innovation, Design and Product Development (IDP) at Mälardalen University in Eskilstuna, Sweden.
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Based on theories for verbo-visual communication, this book presents several several practical guidelines for the use of text, symbols, visuals, typography and layout in information and learning materials.
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1. Preface; 2. 1. Message design; 3. 2. Text design; 4. 3. Image design; 5. 4. Graphic design; 6. 5. Cognition; 7. References; 8. Index
This book, without any doubt, may be regarded the very text book of our trade. [...] the content of these pages is a welcome summary for the curious, the learners and the professionals. Detailed references (20 pages) widen the horizon for those who would like to dive deeper into the subject.
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Produktdetaljer
ISBN
9789027232038
Publisert
2002-12-19
Utgiver
Vendor
John Benjamins Publishing Co
Vekt
540 gr
Høyde
240 mm
Bredde
155 mm
Aldersnivå
UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Forfatter