Vital reading for anyone who wants to create communications that cause people to act.'
Matt Barlow, CEO, CAP
When facing a red light, what can you say to turn it green?
Hooking an audience? Sweating in a job interview? The results of what you say aren’t coincidence. Whether you persuade, or not, is down to whether you use the right prompts.
The Centre Brain – the body’s action centre – responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. This book explains why your communication works, or doesn’t. Why you prompt action, or don’t.
The result of a 20-year quest to discover what prompts action, this book offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will empower you to really make the most of your message.
'This book will help you get to the heart of what makes people and their communication persuasive.'
Ram Gidoomal CBE, international businessman
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A dynamic, popular-level book that will invite readers to discover why some communication works (and why some does not!) and inspire them to make the most of the messages on their hearts.
A dynamic, popular-level book that will invite readers to discover why some communication works (and why some does not!) and inspire them to make the most of the messages on their hearts.
Dynamic author with great platform, regularly invited to speak at events and run seminars both inside and outside of the church.
Produktdetaljer
ISBN
9780281077908
Publisert
2017-07-20
Utgiver
Vendor
SPCK Publishing
Vekt
240 gr
Høyde
198 mm
Bredde
129 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
172
Forfatter