`<b>Visual Culture</b> offers readers incredible riches. It contains a number of important articles on theoretical matters involving the analysis and interpretation of images and their culture, social and political dimensions. As such, it is a major contribution to our understanding of visual culture′ - <b><i>Journal of Communication</i></b>
<p>"This collection of classic essays in the study of visual culture fills a major gap in this new and expanding intellectual field. Its major strength is its insistence on the importance of three central aspects of the study of visual culture: the sign, the institution and the viewing subject. It will provide readers, teachers and students with essential text in visual and cultural studies." </p>
- Janet Wolff,