Rhetoric of Political Leadership Logic and Emotion in Public Discourse
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Edited by Ofer Feldman, Professor of Political Psychology and Behavior, Doshisha University, Kyoto, Japan<i>‘</i>The Rhetoric of Political Leadership<i> provides insight into both the rational and emotional attributes of political discourse more broadly and political rhetoric and their effects more specifically. The book is well-written and provides fascinating insight into political language, discourse and rhetoric from across the globe. It would be of interest to postgraduate students, scholars/researchers in the fields of linguistics, communication and politics who wish to understand the myriad of rhetorical techniques and tools that politicians use to persuade the public and the implications and impact on the audience. The key strengths of the book can be summarised as its reference to political discourse from a diverse range of contexts and countries, its dedicated section on social media discourse as well chapters which drew on multimodal discourse analysis.’</i>
- Neda Salahshour, Journal of Language and Politics,
<i>'This volume is a must-read collection for scholars working in and across the fields of political science, social psychology, media communication and discourse studies. It does not only offer cutting-edge perspectives on rational and emotional attributes of political rhetoric, but also on their effects across a wide variety of societies and venues.'</i>
- Anita Fetzer, University of Augsburg, Germany,
<i>‘Cutting-edge analyses reveal how politicians use public self-presentations to recruit the loyalists who empower them, whether by voting or by oppressing. Both linguistic and paralinguistic behaviors are examined across a broad variety of cultures and languages, in both traditional and new media, and under both democratic and dictatorial institutions. Innovative methodologies and novel techniques uncover general patterns as well as peculiarities specific to particular national settings. Together the authors push the study of political communication to new frontiers.’</i>
- Richard Anderson, University of California, Los Angeles, US,
<i>‘Ofer Feldman offers a comprehensive study of contemporary political communication that centers in key countries such as the United States, United Kingdom, the Netherlands, Israel, China, Japan and others. The focus on politicians’ evocative communication promotes a fresh look at how leaders resort to persuasive techniques that allow content and style to secure adherents. The book’s international focus adds great insights to those interested in world political communication and expands readers’ understanding of the rise of populism as a rhetorical objective.’</i>
- Amos Kiewe, Syracuse University, US,
<i>‘This volume contributes usefully to our growing understanding of political language as a form of strategic communication. The global range of the examples is admirable, reminding us that, while media platforms are increasingly international, meaning is still culturally specific.’</i>
- Stephen Coleman, University of Leeds, UK,
<i>‘This book brings together a fascinating collection of special essays that illuminate the multiple roles of language in framing political issues, and in persuading others to support the proposals and decisions of political leaders. Case studies from selected countries, some rarely examined, explore how top political leaders use rhetoric strategies to mobilize the electorate, lead government, and to affect policy discourse and interventions. Anyone interested in the complex relationships between political rhetoric, leadership, and governance will find this book essential reading.’</i>
- Ken Kinoshita, Fukuoka Institute of Technology, Japan,
Investigating critical emerging topics, such as invited behavior, political public relations, artificial intelligence and 'chatbots', this book offers a comprehensive overview of the current state of the field. Empirical data gathered from around the globe facilitates comparison of the different structures, practices and effects of political rhetoric employed across various cultural contexts. Chapters examine what makes a speech effective, politicians' use of moral appeals in political advertising, political attacks on social media, and gender and emotion in political discourse.
The Rhetoric of Political Leadership will be a key resource for scholars and students of political science, communication studies and social psychology, particularly those focusing on cross-cultural perspectives. It will also appeal to those working in leadership and politics that are seeking an in-depth understanding of the importance and use of discourse in the political arena.
Contributors include: M. Asano, C.S. Ben-Porat, I.J. de Sousa, O. Feldman, A. Gayoso, M. Hameleers, I. Joathan, C. Johnson, M.A. Krasner, S. Lehman-Wilzig, F.P.J. Marques, B. Mendelski, M.S. Teer, A. Walter, J. Wang