'… the book serves as a great resource for historical pragmaticists who are looking for an overview of politeness across the history of English.' Daniela Cesiri, Journal of Pragmatics
'… Jucker gives readers a thorough overview of the complexities of politeness and a snapshot of how English notions of politeness have evolved over time … Recommend.' C. P. Jamison, Choice
'Jucker's book shows that one always needs to critically reflect on whether the politeness-related notions adopted for enquiries in multilingual development are at all valid. … I thoroughly recommend it.' Dániel Z. Kádár, Journal of Multilingual and Multicultural Development